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PSL FEVER IN ST. LOUIS AS RAMS GET OVER 72,000 APPLICATIONS
Published February 9, 1995
"Beating the rap" that St. Louis is not a football town, FANS Inc., the civic group in charge of bringing the Rams to St. Louis, announced that 72,000 applications had been received for 46,000 personal seat license (PSL) slots. The applications included deposit checks ranging from $250 to $4,500. Now, the "last hurdle" between bringing the Rams from L.A. to St. Louis is NFL owners, who will vote on the move in March. Demand for the PSL's is "so great" that one in every three applications will be rejected by a computer that randomly selects PSL winners. If an applicant is not selected by the computer, they "will get a choice of bowing out of the process and getting their deposit back or being put on a waiting list." Rams President John Shaw said the response was "obviously overwhelmingly impressive." (Lorraine Kee, ST. LOUIS POST-DISPATCH, 2/9). There were more PSL requests than seats in the new-domed stadium, "even the highest price PSL's ($4,500) were completely sold out" (Mike DiGiovanna, L.A. TIMES, 2/9). FANS Inc. used a "combination of television ads, infomercials, print ads and even a call to civic pride to get area residents to buy PSL's" (Virgil Tipton, ST. LOUIS POST-DISPATCH, 2/9).