UCLA, Under Armour reach apparel, footwear deal that may be richest in college sports.
D-backs hold the distinction of playing the longest average game in MLB.
Three WNBA championships have helped turn around the Lynx's financial fortunes.
Force Of Nature
ESPN teaming with Ric Flair for upcoming "30-for-30" feature on the pro wrestler.
A Call To Arms
Carlsberg appeals to fans' patriotism to get "people of England" behind the national team.
Hertha Berlin will stay at Olympic Stadium until '25 after signing new $5.9M-a-year rent deal.
The Digital Age
ECB "overhauls" marketing strategy with campaign that will relay action to digital billboards.
A New Racket
Sina Sports lands its second tennis major after signing "strategic partnership" with the French Open.
Warriors’ triumph at core of multiple Sports Business Award winners.
NFL may shift Super Bowl tickets from teams to its hospitality firm.
As IndyCar celebrates, can it find a way back to the glory days?
BRING 'EM BACK:
Oregon State targets new alums with Netflix-inspired ticket model.
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