SBD/8/The Back Of The Book

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  • BOSTON SPORTS FANS POLLED ON BASEBALL, THEIR TEAMS

         A poll conducted by KRC Communications for the BOSTON GLOBE
    surveyed 400 MA residents, with a subsample of 211 self-
    identified baseball fans (BOSTON GLOBE, 2/8).
         BASEBALL STRIKE:  56% of all surveyed said they would never
    attend Red Sox games with replacement players, with 54% of
    baseball fans taking the same position.  When asked how often
    they attended games before the strike, and how often they would
    if the strike is settled, the responsents  showed very little
    change:
    BEFORE STRIKE IF STRIKE IS SETTLED
    ALL
    FANS
    ALL
    FANS
    OFTEN
    12%
    20%
    12%
    18%
    ONCE IN AWHILE
    54%
    61%
    51%
    59%
    NEVER
    31%
    18%
    32%
    22%
    THE OWNERSHIP: Respondents were asked which teams had the best and worst management, as well as their opinion of local team owners -- the Patriots' Bob Kraft, Red Sox' John Harrington, Celtics' Paul Gaston, and Bruins' Jeremy Jacobs.
    BEST MANAGEMENT
    WORST MANAGEMENT OPINION: FAV/UNFAV
    Celtics
    24%
    Red Sox
    37%
    Kraft
    33%/ 7%
    Patriots
    24%
    Celtics
    10%
    Harrington
    21%/ 9%
    Bruins
    15%
    Patriots
    10%
    Gaston
    12%/ 9%
    Red Sox
    10%
    Bruins
    6%
    Jacobs
    9%/ 4%
    DEMOGRAPHICS: 77% men and 54% women call themselves sports fans. "Interest in sports is higher among those 18-39 than among their elders, and it's higher among the rich and poor than the middle class" (Larry Tye, BOSTON GLOBE, 2/8).

    Print | Tags: Boston Bruins, Boston Celtics, Boston Red Sox, New England Patriots, The Back of the Book
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21 1/4     0   21 3/8  24 1/8  18 1/2    1200
    Cobra Golf     CBRA 36       -1/4  35 3/4  41 1/2  13 3/8  201700
    Converse       CVE  11 1/8   +1/8  11      12 5/8   9 1/4   45400
    Callaway Golf  ELY  34 3/4  +1 3/8 33 1/2  43 3/8  28 1/2  563000
    Fila           FLH  19 3/8     0   19 3/8  20 3/8  12 1/2   34900
    Sport Supply   GYM  12 3/4   -3/8  13      18       9 1/4   22300
    L.A. Gear      LA    4 1/2     0    4 5/8   8 1/4   4 1/4   41900
    Nike           NKE  69 7/8   +5/8  69 1/2  76 1/2  48 7/8  349900
    Reebok         RBK  35       -3/8  35 1/2  40 1/4  28 3/8  443900
    Russell Athl   RML  29 1/2   +1/8  29 1/2  32 5/8  24       47000
    Skybox         SKYB 11 3/4   -1/4  12 1/8  14 3/8   8 3/8    4300
    Sportmart      SPMT 10       -1/4  10      19 1/4   8 3/8   44500
    Starter        STA  10 1/8   -1/4  10 3/8  15 1/2   6 1/4  142500
    Topps          TOPP 5 15/16  -1/4   6 1/4   8       4 1/8  475100
    Sports Auth.   TSA  19       -5/8  19 5/8  24     16 1/4   69100
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
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