Dick's Wins Sports Authority Brand Name NFL Paid Roger Goodell $31.74M In '15 Bustos Pulls Support For Baseball Bill Yahoo Streaming NBA Free Agency Show Wisconsin Taps Fanatics For E-Commerce Byron Spruell Named NBA President Of League Ops Learfield Buys Signage Company GoVision Kerry Tharp Named Darlington Raceway President Lightning Keep Stamkos With $68M Deal Olympic Sponsors Worry About Rule 40
NationsBank, who paid $40M to be the sole U.S. Olympic bank sponsor, is not making an issue of Visa and several Atlanta-area banks' marketing of Olympic-related credit or debt cards. Steven White, a credit card consultant: "I don't think they want to offend Visa or the Olympics." Nationsbank is a Visa customer and promotes its own Olympic credit card." NationsBank released this statement: "We expect nonsponsors to do what they can. We are confident that by July, 1996, the millions of customers in our franchise will know NationsBank is the official bank of the 1996 Olympics" (Rodney Ho, ATLANTA CONSTITUTION, 2/8).