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49ERS RATE HIGH IN FRANCHISE VALUE
Published February 8, 1995
The success of the 49ers has seen them grow into one of the most valued franchises in professional sports, according to ORANGE COUNTY REGISTER business writer Edward Iwata. Financial experts say the team's market value "hovers near $200 million -- a price surpassed or rivaled" only by the Eagles, Cowboys, Giants, Yankees, and the Lakers. But while the franchise is worth a healthy amount, it is not a big profit-maker. Franchise analyst Paul Much said because of the team's "generous payroll," they would be lucky to break even (Edward Iwata, ORANGE COUNTY REGISTER, 2/8).