SBD/8/Franchises

49ERS RATE HIGH IN FRANCHISE VALUE

     The success of the 49ers has seen them grow into one of the
most valued franchises in professional sports, according to
ORANGE COUNTY REGISTER business writer Edward Iwata.  Financial
experts say the team's market value "hovers near $200 million --
a price surpassed or rivaled" only by the Eagles, Cowboys,
Giants, Yankees, and the Lakers.  But while the franchise is
worth a healthy amount, it is not a big profit-maker.  Franchise
analyst Paul Much said because of the team's "generous payroll,"
they would be lucky to break even (Edward Iwata, ORANGE COUNTY
REGISTER, 2/8).
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