Nike Files Flurry Of Tech Patent Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Adidas, Under Armour Inch Closer To Nike Westbrook Being Groomed By Jordan Brand Ronaldo Signs Lifetime Deal With Nike Nike's Boston Effort Heavy On Celts' Thomas New Adidas CEO Scales Back Struggling Reebok Bryant Picks "Day of Death" Theme For Shoe Launch McEnroe Unhappy With Lack Of Nike Tennis Spots
SBD/7/Sponsorships Advertising Marketing
SUPER SHOW SETS NEW ATTENDANCE RECORD
Published February 7, 1995
Attendance at the annual Super Show in Atlanta "climbed considerably, especially among foreign participants." Some 113,985 attended the four-day trade show, an increase of 7.1%. Foreign attendees were estimated at nearly 22,000, a 32.7% jump from last year. Buyers made up 78,000 of the participants, up 9.4%. The number of companies exhibiting was nearly 3,000, up 6.9%. Also, 966 members of the media covered the event (Al Levine, ATLANTA CONSTITUTION, 2/7). FOOTWEAR BATTLES DOMINATE COVERAGE: BLOOMBERG BUSINESS NEWS' Heather Pauley examines the approaches announced by the major footwear companies at the Super Show, with Nike and Reebok "attacking" the team sports market. While Reebok will not challenge Nike in street hockey, L.A. Gear will enter the category with a Wayne Gretzky-sponsored line of shoes and apparel (WASHINGTON TIMES, 2/7). Reebok spokesperson Dan Shanrahan: "We've talked a lot about street hockey because of Nike. But I have a hard time seeing kids taking off their skates just to move slower" (Michael Hiestand, USA TODAY, 2/7). OTHER SUPER SHOW NOTES: The N.Y. TIMES' Richard Sandomir offers vignettes from this year's show, including Isiah Thomas' take on the Raptors' new logo: "This is what the kids want." Thomas had no comment when asked if he would have worn the uniforms (N.Y. TIMES, 2/7). ....Columbia Sportswear plans to double its TV advertising to $4M and continue its $3M print campaign. The company will also debut "concept shop" store displays. Avia is embarking on a $7-10M print campaign "to define its image as a shoemaker for Everyman" (Portland OREGONIAN, 2/3).