SBD/7/Sponsorships Advertising Marketing


     Athletic and outdoor show retailer Just For Feet is profiled
in this morning's USA TODAY.  The company posted 4th Q revenue of
$18M, up 164% from a year ago.  With stores averaging 15,000-
20,000 square feet, the chain can stock 4,000 types of shoes.
Just For Feet has grown from seven to 20 stores, mostly in the
Sun Belt, but there are plans to open 10 stores every year over
the next several years (Donna Rosato, USA TODAY, 2/7)....Quaker
Oats' sale of its U.S. and Canadian pet food units to H.J. Heinz
for $725M was cited by Quaker CEO William Smithburg as a "logical
and important step in the evolving realignment" of Quaker's
portfolio.  Quaker will focus its efforts on grain-based products
and "good-for-you" beverages, including Snapple and Gatorade
(George Gunset, CHICAGO TRIBUNE, 2/7)....Today's WASHINGTON POST
reports on complaints about Coors' Zima malt beverage from
parents, schools and local police concerning abuse of the
beverage by teens (Jay Mathews, WASHINGTON POST, 2/7)....Burger
King ended its relationship with Saatchi & Saatchi on the
company's campaign aimed at children.  Burger King will now
consolidate its entire U.S. account at Ammirati & Puris/Lintas
(N.Y. TIMES, 2/7)....Domino's is ready to debut its new "modular"
stores as a key part of the company's push for more carry-out
business (TAMPA TRIBUNE, 2/7)....Boston Chicken plans to open at
least 325 outlets this year (CHICAGO TRIBUNE,
2/7)....Indianapolis-based Grand Slam III was awarded an NBA
license to produce lapel pins with the likenesses of NBA stars
(Grand Slam III).... Apparel-maker No Fear is examined in the
latest AD AGE.  According to SPORTING GOODS BUSINESS Editor
Andrew Gaffney, "The attitude category, though tiny, is the
hottest area of the sporting goods apparel market.  No Fear's
challenge is to take the plunge into the mainstream while
preserving its cutting edge personality" (AD AGE, 2/6
issue)....Met-Rx, a small CA-based company which makes
nutritional products, signed Troy Aikman as a spokesperson.  A
$1.1M, 3-week spot TV and radio campaign with Aikman begins
February 27 for the line of powdered drinks and bars (BRANDWEEK,
2/6 issue).
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