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SBD/7/Sponsorships Advertising Marketing
Published February 7, 1995
Athletic and outdoor show retailer Just For Feet is profiled in this morning's USA TODAY. The company posted 4th Q revenue of $18M, up 164% from a year ago. With stores averaging 15,000- 20,000 square feet, the chain can stock 4,000 types of shoes. Just For Feet has grown from seven to 20 stores, mostly in the Sun Belt, but there are plans to open 10 stores every year over the next several years (Donna Rosato, USA TODAY, 2/7)....Quaker Oats' sale of its U.S. and Canadian pet food units to H.J. Heinz for $725M was cited by Quaker CEO William Smithburg as a "logical and important step in the evolving realignment" of Quaker's portfolio. Quaker will focus its efforts on grain-based products and "good-for-you" beverages, including Snapple and Gatorade (George Gunset, CHICAGO TRIBUNE, 2/7)....Today's WASHINGTON POST reports on complaints about Coors' Zima malt beverage from parents, schools and local police concerning abuse of the beverage by teens (Jay Mathews, WASHINGTON POST, 2/7)....Burger King ended its relationship with Saatchi & Saatchi on the company's campaign aimed at children. Burger King will now consolidate its entire U.S. account at Ammirati & Puris/Lintas (N.Y. TIMES, 2/7)....Domino's is ready to debut its new "modular" stores as a key part of the company's push for more carry-out business (TAMPA TRIBUNE, 2/7)....Boston Chicken plans to open at least 325 outlets this year (CHICAGO TRIBUNE, 2/7)....Indianapolis-based Grand Slam III was awarded an NBA license to produce lapel pins with the likenesses of NBA stars (Grand Slam III).... Apparel-maker No Fear is examined in the latest AD AGE. According to SPORTING GOODS BUSINESS Editor Andrew Gaffney, "The attitude category, though tiny, is the hottest area of the sporting goods apparel market. No Fear's challenge is to take the plunge into the mainstream while preserving its cutting edge personality" (AD AGE, 2/6 issue)....Met-Rx, a small CA-based company which makes nutritional products, signed Troy Aikman as a spokesperson. A $1.1M, 3-week spot TV and radio campaign with Aikman begins February 27 for the line of powdered drinks and bars (BRANDWEEK, 2/6 issue).