SBD/7/Franchises

ST. LOUIS BOARD APPROVES RAMS LEASE; MUHLEMAN BATTING 1.000?

     The St. Louis Convention and Tourism Committee voted
unanimously to approve the 30-year lease for the Rams in the
city's new downtown domed stadium.  The question of who will pay
for a practice facility for the team is still under negotiation,
as the Board of Alderman recently voted to limit the city of St.
Louis to a payment of $5M for any such facility (Fred Lindecke,
ST. LOUIS POST-DISPATCH, 2/7).
     THE MUHLEMAN DOCTRINE: Max Muhleman, the "patron saint of
the personal seat licenses," is profiled by Lorraine Kee in this
morning's ST. LOUIS POST-DISPATCH.  Muhleman is in demand, as
over six pro teams have approached him about PSL's.  Muhleman:
"Where people try to do this as a profit for the team, I would
question that.  You have to take care of the fan first. ...
Sports fans have ... been left out of the sports partnership."
Muhleman sees PSL's as a way for teams to stay in their community
and not put "such a strain on the taxpayer" (ST. LOUIS POST-
DISPATCH, 2/7).
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Franchises, St. Louis Rams

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