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OTTAWA HIRES FIRM TO SELL AAA STADIUM NAME

     The City of Ottawa has hired a communications firm to sell
the naming rights to the city's baseball stadium for C$2M in
order to recover some of the cost of building the stadium.
Chelsea Communications convinced the city that it could find a
sponsor for that price -- even after the city failed to convince
any corporations to buy the rights for C$1.5M.  Chelsea will keep
a 15% commission if it can strike a deal.  Pierre Grandmaitre,
Ottawa's acting commissioner for recreation and culture:  "They
are telling me they can sell it for $2M, so why should I say no?"
(Brandie Weikle, OTTAWA CITIZEN, 2/6).
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