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OTTAWA HIRES FIRM TO SELL AAA STADIUM NAME
Published February 7, 1995
The City of Ottawa has hired a communications firm to sell the naming rights to the city's baseball stadium for C$2M in order to recover some of the cost of building the stadium. Chelsea Communications convinced the city that it could find a sponsor for that price -- even after the city failed to convince any corporations to buy the rights for C$1.5M. Chelsea will keep a 15% commission if it can strike a deal. Pierre Grandmaitre, Ottawa's acting commissioner for recreation and culture: "They are telling me they can sell it for $2M, so why should I say no?" (Brandie Weikle, OTTAWA CITIZEN, 2/6).