Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Chargers, Raiders Meet With L.A. Officials Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record
NETWORK NEWS: THE PEACOCK STRUTS; CBS LOSING STRINGER?
Published February 6, 1995
NBC: In the current issue of BUSINESS WEEK, Ronald Grover examines NBC's pursuit to improve on last year's third place finish. The strength of NBC's Thursday night schedule has "propelled it to three straight ratings victories in the 18 to 54 age group for the first time since 1992." ABC's ratings are down 3% from last year and it sets up a "real horse race between ABC and NBC" in '95, according to media buyer Paul Schulman. ABC is "still the team to beat. But NBC has momentum and it gets to air the Super Bowl next year" (Ronald Grover, BUSINESS WEEK, 2/13 issue). CBS: Reports of CBS Broadcast Group President Harold Stringer's possible departure "could not have come at a worse time" for the net. Stringer is a "top candidate" to head the new interactive video company being started by three Baby Bells. Some at CBS "doubt" that CEO Laurence Tisch will release Stringer from his contract, "in part over concern about Wall Street reaction." Stringer's departure could "exacerbate the morale problem at CBS, already hurt by the fall from first place" in the ratings, then by losing the NFL to Fox (John Lippman, WALL STREET JOURNAL, 2/6).