SBD/6/Sports Media

NETWORK NEWS: THE PEACOCK STRUTS; CBS LOSING STRINGER?

     NBC:  In the current issue of BUSINESS WEEK, Ronald Grover
examines NBC's pursuit to improve on last year's third place
finish.  The strength of NBC's Thursday night schedule has
"propelled it to three straight ratings victories in the 18 to 54
age group for the first time since 1992."  ABC's ratings are down
3% from last year and it sets up a "real horse race between ABC
and NBC" in '95, according to media buyer Paul Schulman.  ABC is
"still the team to beat.  But NBC has momentum and it gets to air
the Super Bowl next year" (Ronald Grover, BUSINESS WEEK, 2/13
issue).
     CBS:  Reports of CBS Broadcast Group President Harold
Stringer's possible departure "could not have come at a worse
time" for the net.  Stringer is a "top candidate" to head the new
interactive video company being started by three Baby Bells. Some
at CBS "doubt" that CEO Laurence Tisch will release Stringer from
his contract, "in part over concern about Wall Street reaction."
Stringer's departure could "exacerbate the morale problem at CBS,
already hurt by the fall from first place" in the ratings, then
by losing the NFL to Fox (John Lippman, WALL STREET JOURNAL,
2/6).
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ABC, CBS, NBC, News Corp./Fox, NFL, Media, Viacom, Walt Disney

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