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DBS -- THE HOTTEST ITEM IN CONSUMER ELECTRONICS HISTORY?
Published February 6, 1995
This morning's WALL STREET JOURNAL reports that direct- broadcast satellite, "has shaken awake the sleeping giant cable industry, who has launched some of the most aggressive advertisements" the TV industry has seen. The ads, some of which are produced by TCI, emphasize the "downside" of disconnecting cable. The piece contrast those ads with ones from the major DBS program distributors (Kevin Goldman, WALL STREET JOURNAL, 2/6). In a profile in the WASHINGTON TIMES, Doug Abrahms writes that DBS is "fast becoming the darlings of telecommunications regulators and Republican members of Congress" who like the competition it bring to "cable monopolies." Stanley Hubbard, Chair of U.S. Satellite Broadcasting: "This is the lowest-cost introduction of a major home appliance in history, and the hottest introduction in consumer electronics history. Cable's got a big problem" (WASHINGTON TIMES, 2/4). NHL COVERAGE BEGINS TOMORROW: DirectTV customers will be able to preview "NHL Center Ice" beginning tomorrow, with the program officially beginning next week. The cost for the regular season package is $69 for residential subscriptions (DirectTV). NHL VP Steve Solomon said the money coming into the league from DBS "will be supplemental income," with the league getting revenue "only from a portion of the user fee" (Jack Craig, BOSTON GLOBE, 2/5).