SBD/6/Sponsorships Advertising Marketing

BAY AREA COMPANIES ENGAGING IN SOME COMMUNITY SERVICE?

     During halftime of ABC's broadcast of the Pro Bowl, SI's
Peter King reported on Deion Sanders and his sponsorship deal
with Sega.  According to King, there are two other corporations
in the Bay area that are lining up to pay up to collectively more
than $1M to Sanders.  King:  "So in essence, the 49ers aren't
going to have to foot the bill for Sanders' contract.  And, this
has a lot of NFL owners up in arms" (ABC, 2/5).  Will McDonough
reports Sega's deal with Sanders is a base of $1.2M that becomes
$2.5M if he stays with the 49ers (BOSTON GLOBE, 2/5).  Fred
Edelstein said Sanders' agent, Eugene Parker, told the 49ers that
Sanders wants $5M, but "that all of the money does not have to
come from the 49ers" ("NewSport," PRIME, 2/5).
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