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SBD/6/Sponsorships Advertising Marketing
BAY AREA COMPANIES ENGAGING IN SOME COMMUNITY SERVICE?
Published February 6, 1995
During halftime of ABC's broadcast of the Pro Bowl, SI's Peter King reported on Deion Sanders and his sponsorship deal with Sega. According to King, there are two other corporations in the Bay area that are lining up to pay up to collectively more than $1M to Sanders. King: "So in essence, the 49ers aren't going to have to foot the bill for Sanders' contract. And, this has a lot of NFL owners up in arms" (ABC, 2/5). Will McDonough reports Sega's deal with Sanders is a base of $1.2M that becomes $2.5M if he stays with the 49ers (BOSTON GLOBE, 2/5). Fred Edelstein said Sanders' agent, Eugene Parker, told the 49ers that Sanders wants $5M, but "that all of the money does not have to come from the 49ers" ("NewSport," PRIME, 2/5).