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TICKETMASTER LOSES OLYMPIC TICKET CONTRACT
Published February 6, 1995
Pro-Tix, a ticketing network run by Prologue Systems of Madison, WI, has beaten out Ticketmaster in a bid to manage the sale of Olympic tickets. Prologue is expected to join a group of companies that "could include" Olympic sponsor IBM in managing the sale of the more than 11M Olympic tickets. ACOG negotiated with Ticketmaster "on and off" for more than two years, but was never able to reach a deal. They were also "concerned" that the Justice Department's investigation into Ticketmaster's pricing policies would create an "un-Olympic" image for the company. Industry experts cautioned that the project is a "huge undertaking," and that Pro-Tix, with only 16 employees and $1.5M in annual revenue has never been involved in such a large project. Ticketmaster VP Alan Citron says Pro-Tix's Olympic involvement proves that his company does not have a monopoly. Bill Wood, a consumer advocate with the U.S. Public Interest Research Group, a D.C.-group that has criticized pricing in the ticketing industry, says Ticketmaster's non-involvement could lead to lower prices (Melissa Turner, ATLANTA CONSTITUTION, 2/4).