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PSL DEADLINE PASSES; WILL NFL ASK FOR PIECE OF PSL PIE?
Published February 6, 1995
Friday's midnight deadline for the purchase of Permanent Seat Licenses in St. Louis produced a last minute rush that FANS Inc. officials estimate drove application totals to between 50,000 and 60,000. However, officials are still unsure if the 46,000 seats set aside for PSLs will be sold out. Because PSLs will be distributed by section, some sections may have more applications than seats. FANS will know later this week whether the PSLs will sell out. Either way, "organizers are elated" with the response, with the $60M generated by PSLs slated to go towards paying for the Rams' move. FANS' deal with the team set a goal of selling 40,000 PSL and club seats by March 10 and 50,000 by the '95 opener (Virgil Tipton, ST. LOUIS POST-DISPATCH, 2/5). NFL'S PIECE OF THE POT? Bernie Miklasz reports that NFL sources told the ST. LOUIS POST-DISPATCH that the league "may decide to ask the Rams and FANS Inc. for a percentage" of revenue generated by the PSLs. While the league allowed the Carolina Panthers to use PSLs for stadium construction, Miklasz says the NFL "may be opposed" to $27M of the PSL money being "earmarked to retire bonds to improve Anaheim Stadium." Miklasz thinks the league is "angling as a prelude to negotiations" with the team. Rams President John Shaw has taken the "early position" that the team has no obligation to pay a relocation fee to the league. Miklasz: "The guess is that Shaw and the NFL will initially take extreme positions and then negotiate a settlement somewhere in the middle. The NFL may back off any pledge to garnish PSL money if Shaw agrees to pay the relocation fee" (ST. LOUIS POST- DISPATCH, 2/4). Will McDonough reports NFL owners "want to make sure that gate money that should be going to them as the visiting team (40%) is not being funneled back to the home team via luxury box revenue." Visiting teams do no share in luxury box revenue but shares in all other seat money. McDonough notes that "some owners also want to take a second look at what is going on in Carolina with ticket revenues" (BOSTON GLOBE, 2/5). PRACTICE FACILITY: Under a proposal submitted Friday to the St. Louis Board of Aldermen, the city would pay a maximum of $5M to build the Rams a new practice facility. Under the lease agreement with the city, the city-county convention visitors commission is required to pay for a facility. Estimates have ranged as high as $16M. The city plans on paying for the facility with a 5% amusement tax on Rams tickets (Thom Gross, ST. LOUIS POST-DISPATCH, 2/4).