SBD/3/The Back Of The Book

LICENSED SPORTSWEAR: WHICH TEAMS ARE THE FANS' FAVORITES?

     The ESPN Chilton Sports Poll surveyed 11,839 U.S. residents
who consider themselves "at least somewhat of a sports fan" over
the course of one year (1/4/94-1/2/95).     TODAY'S QUESTION:
For which teams do you own logo clothing.  Listed below are the
Top 3 for the four major sports:
NFL
MLB NBA NHL
1. Cowboys 1. Braves 1. Bulls 1. Sharks
2. Raiders
2. Yankees
2. Hornets
2. Penguins
3. 49ers 3. White Sox 3. Lakers 3. Kings — tie     Rangers
EDITOR'S NOTE: This is the first installment in what will be a regular feature in THE SPORTS BUSINESS DAILY. Every Friday, we will highlight a question from the survey research gained for the ESPN Chilton Sports Poll on topics such as sports marketing, TV viewing, fan interest in different sports and leagues, favorite teams and players, attendance and season ticket ownership.
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