LICENSED SPORTSWEAR: WHICH TEAMS ARE THE FANS' FAVORITES?

     The ESPN Chilton Sports Poll surveyed 11,839 U.S. residents
who consider themselves "at least somewhat of a sports fan" over
the course of one year (1/4/94-1/2/95).     TODAY'S QUESTION:
For which teams do you own logo clothing.  Listed below are the
Top 3 for the four major sports:


  
 
    
 
      
NFL
    
    
MLB
    
NBA
    
NHL
  
  
 
    
1. 
      Cowboys
    
1. Braves
    
1. Bulls
    
1. Sharks
  
  
 
    
 
      
2. 
        Raiders
    
    
 
      
2. 
        Yankees
    
    
 
      
2. 
        Hornets
    
    
 
      
2. 
        Penguins
    
  
  
 
    
3. 
      49ers
    
3. White 
      Sox
    
3. Lakers
    
3. Kings 
      — tie     Rangers
  


     EDITOR'S NOTE:  This is the first installment in what will
be a regular feature in THE SPORTS BUSINESS DAILY.  Every Friday,
we will highlight a question from the survey research gained for
the ESPN Chilton Sports Poll on topics such as sports marketing,
TV viewing, fan interest in different sports and leagues,
favorite teams and players, attendance and season ticket
ownership.