The ESPN Chilton Sports Poll surveyed 11,839 U.S. residents
who consider themselves "at least somewhat of a sports fan" over
the course of one year (1/4/94-1/2/95).     TODAY'S QUESTION:
For which teams do you own logo clothing.  Listed below are the
Top 3 for the four major sports:


  
 
    
 
      
NFL
    
    
MLB
    
NBA
    
NHL
  
  
 
    
1. 
      Cowboys
    
1. Braves
    
1. Bulls
    
1. Sharks
  
  
 
    
 
      
2. 
        Raiders
    
    
 
      
2. 
        Yankees
    
    
 
      
2. 
        Hornets
    
    
 
      
2. 
        Penguins
    
  
  
 
    
3. 
      49ers
    
3. White 
      Sox
    
3. Lakers
    
3. Kings 
      — tie     Rangers
  


     EDITOR'S NOTE:  This is the first installment in what will
be a regular feature in THE SPORTS BUSINESS DAILY.  Every Friday,
we will highlight a question from the survey research gained for
the ESPN Chilton Sports Poll on topics such as sports marketing,
TV viewing, fan interest in different sports and leagues,
favorite teams and players, attendance and season ticket
ownership.

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21 3/8   +1/8  21 1/4  24 1/8  18 1/2     900
Cobra Golf     CBRA 33 1/4     0   33 3/4  41 1/2  14 3/8  412300
Converse       CVE  10 3/4   +1/4  10 5/8  12 5/8   9 1/4  130200
Callaway Golf  ELY  32 7/8   +1/2  32 3/8  43 3/8  28 1/2  412200
Fila           FLH  19 5/8   +3/8  19 3/8  20 3/8  12 1/2   13200
Sport Supply   GYM  12       +5/8  11 1/2  18       9 1/4   22600
L.A. Gear      LA    4 7/8     0    4 7/8   8 3/8   4 1/4   50700
Nike           NKE  69 7/8     0   70      76 1/2  48 7/8  167900
Reebok         RBK  34 7/8   -3/8  35 3/8  40 1/4  28 3/8 1419700
Russell Athl.  RML  29       -1/8  29      32 5/8  24       66900
Skybox         SKYB 11 7/8     0   12      14 3/8   8 3/8   28000
Sportmart      SPMT 10 3/4   +3/8  10 3/4  19 1/4   8 3/8   42100
Starter        STA   9 7/8   -1/8  10 1/8  15 1/2   6 1/4   47000
Topps          TOPP  5 5/8   +3/8   5 3/8   8       4 1/8  603400
Sports Auth.   TSA  19 5/8 +1 1/8  19 5/8  25      16 1/4  308600

     TODAY:  The NBA's Western Conference Through January 30.


      

  
 
    
 
      
'94 
        YEAR-TO-DATE
    
  
  
 
    
 
      
TEAM
    
    
 
      
HOME

        DATES
    
    
 
      
AVG.
    
    
 
      
TOTAL
    
    
 
      
%CAP
    
    
 
      
AVG

        TIX$
    
    
 
      
'93

        AVG.
    
    
 
      
TOTAL 
        ATTEND

        +/- FROM '93
    
  
  
 
    
JAZZ
    
 
      
19
    
    
 
      
19,638
    
    
 
      
373,117
    
    
 
      
99%
    
    
 
      
$30 
        
    
    
 
      
19,814
    
    
 
      
- 
        3,343
    
  
  
 
    
SUNS
    
 
      
20
    
    
 
      
19,023
    
    
 
      
380,460
    
    
 
      
100%
    
    
 
      
$38 
        
    
    
 
      
19,023
    
    
 
      
No 
        Change
    
  
  
 
    
SPUR
    
 
      
20
    
    
 
      
19,769
    
    
 
      
395,374
    
    
 
      
96%
    
    
 
      
$30 
        
    
    
 
      
21,437
    
    
 
      
- 
        33,370
    
  
  
 
    
KING
    
 
      
21
    
    
 
      
17,317
    
    
 
      
363,657
    
    
 
      
100%
    
    
 
      
$24 
        
    
    
 
      
17,317
    
    
 
      
No 
        Change
    
  
  
 
    
NUGG
    
 
      
22
    
    
 
      
17,171
    
    
 
      
377,762
    
    
 
      
100%
    
    
 
      
$21 
        
    
    
 
      
16,079
    
    
 
      
+ 
        24,015
    
  
  
 
    
MAVS
    
 
      
23
    
    
 
      
16,384
    
    
 
      
376,825
    
    
 
      
94%
    
    
 
      
$25 
        
    
    
 
      
12,668
    
    
 
      
+ 
        66,882
    
  
  
 
    
ROCK
    
 
      
20
    
    
 
      
15,554
    
    
 
      
311,070
    
    
 
      
zz%
    
    
 
      
$37 
        
    
    
 
      
14,811
    
    
 
      
+ 
        14,855
    
  
  
 
    
WARR
    
 
      
19
    
    
 
      
15,025
    
    
 
      
285,475
    
    
 
      
100%
    
    
 
      
$29 
        
    
    
 
      
15,025
    
    
 
      
No 
        Change
    
  
  
 
    
SONI
    
 
      
21
    
    
 
      
15,079
    
    
 
      
316,668
    
    
 
      
85%
    
    
 
      
$35 
        
    
    
 
      
14,637
    
    
 
      
+ 
        9,287
    
  
  
 
    
TWOL
    
 
      
20
    
    
 
      
14,328
    
    
 
      
286,555
    
    
 
      
75%
    
    
 
      
$28 
        
    
    
 
      
18,123
    
    
 
      
- 
        75,896
    
  
  
 
    
PORT
    
 
      
20
    
    
 
      
12,888
    
    
 
      
257,760
    
    
 
      
100%
    
    
 
      
$35 
        
    
    
 
      
12,888
    
    
 
      
No 
        Change
    
  
  
 
    
LAKE
    
 
      
17
    
    
 
      
12,949
    
    
 
      
212,798
    
    
 
      
74%
    
    
 
      
$33 
        
    
    
 
      
12,939
    
    
 
      
+ 
        161
    
  
  
 
    
CLIP
    
 
      
16
    
    
 
      
7,995
    
    
 
      
127,935
    
    
 
      
50%
    
    
 
      
$26 
        
    
    
 
      
11,225
    
    
 
      
- 
        49,200
    
  
  
 
    
@ 
      ANH
    
 
      
4
    
    
 
      
17,656
    
    
 
      
70,624
    
    
 
      
97%
    
    
 
      
$26 
        
    
    
 
      
n/a
    
    
 
      
n/a
    
  


-- ANH = The Arrowhead Pond at Anaheim