SBD/3/The Back Of The Book

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  • LICENSED SPORTSWEAR: WHICH TEAMS ARE THE FANS' FAVORITES?

         The ESPN Chilton Sports Poll surveyed 11,839 U.S. residents
    who consider themselves "at least somewhat of a sports fan" over
    the course of one year (1/4/94-1/2/95).     TODAY'S QUESTION:
    For which teams do you own logo clothing.  Listed below are the
    Top 3 for the four major sports:
    NFL
    MLB NBA NHL
    1. Cowboys 1. Braves 1. Bulls 1. Sharks
    2. Raiders
    2. Yankees
    2. Hornets
    2. Penguins
    3. 49ers 3. White Sox 3. Lakers 3. Kings — tie     Rangers
    EDITOR'S NOTE: This is the first installment in what will be a regular feature in THE SPORTS BUSINESS DAILY. Every Friday, we will highlight a question from the survey research gained for the ESPN Chilton Sports Poll on topics such as sports marketing, TV viewing, fan interest in different sports and leagues, favorite teams and players, attendance and season ticket ownership.

    Print | Tags: Atlanta Braves, Chicago Bulls, Chicago White Sox, Dallas Cowboys, ESPN, Los Angeles Lakers, MLB, NBA, New Orleans Pelicans, New York Yankees, NFL, NHL, Oakland Raiders, Pittsburgh Penguins, San Francisco 49ers, San Jose Sharks, The Back of the Book, Time Warner, Walt Disney, YankeeNets
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21 3/8   +1/8  21 1/4  24 1/8  18 1/2     900
    Cobra Golf     CBRA 33 1/4     0   33 3/4  41 1/2  14 3/8  412300
    Converse       CVE  10 3/4   +1/4  10 5/8  12 5/8   9 1/4  130200
    Callaway Golf  ELY  32 7/8   +1/2  32 3/8  43 3/8  28 1/2  412200
    Fila           FLH  19 5/8   +3/8  19 3/8  20 3/8  12 1/2   13200
    Sport Supply   GYM  12       +5/8  11 1/2  18       9 1/4   22600
    L.A. Gear      LA    4 7/8     0    4 7/8   8 3/8   4 1/4   50700
    Nike           NKE  69 7/8     0   70      76 1/2  48 7/8  167900
    Reebok         RBK  34 7/8   -3/8  35 3/8  40 1/4  28 3/8 1419700
    Russell Athl.  RML  29       -1/8  29      32 5/8  24       66900
    Skybox         SKYB 11 7/8     0   12      14 3/8   8 3/8   28000
    Sportmart      SPMT 10 3/4   +3/8  10 3/4  19 1/4   8 3/8   42100
    Starter        STA   9 7/8   -1/8  10 1/8  15 1/2   6 1/4   47000
    Topps          TOPP  5 5/8   +3/8   5 3/8   8       4 1/8  603400
    Sports Auth.   TSA  19 5/8 +1 1/8  19 5/8  25      16 1/4  308600
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The NBA's Western Conference Through January 30.
    '94 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TOTAL
    %CAP
    AVG
    TIX$
    '93
    AVG.
    TOTAL ATTEND
    +/- FROM '93
    JAZZ
    19
    19,638
    373,117
    99%
    $30
    19,814
    - 3,343
    SUNS
    20
    19,023
    380,460
    100%
    $38
    19,023
    No Change
    SPUR
    20
    19,769
    395,374
    96%
    $30
    21,437
    - 33,370
    KING
    21
    17,317
    363,657
    100%
    $24
    17,317
    No Change
    NUGG
    22
    17,171
    377,762
    100%
    $21
    16,079
    + 24,015
    MAVS
    23
    16,384
    376,825
    94%
    $25
    12,668
    + 66,882
    ROCK
    20
    15,554
    311,070
    zz%
    $37
    14,811
    + 14,855
    WARR
    19
    15,025
    285,475
    100%
    $29
    15,025
    No Change
    SONI
    21
    15,079
    316,668
    85%
    $35
    14,637
    + 9,287
    TWOL
    20
    14,328
    286,555
    75%
    $28
    18,123
    - 75,896
    PORT
    20
    12,888
    257,760
    100%
    $35
    12,888
    No Change
    LAKE
    17
    12,949
    212,798
    74%
    $33
    12,939
    + 161
    CLIP
    16
    7,995
    127,935
    50%
    $26
    11,225
    - 49,200
    @ ANH
    4
    17,656
    70,624
    97%
    $26
    n/a
    n/a
    -- ANH = The Arrowhead Pond at Anaheim

    Print | Tags: NBA, Phoenix Suns, The Back of the Book, Utah Jazz
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