SBD/3/Sports Media

A LOOK AT THE NEW LEADERSHIP AT TURNER SPORTS

     Although the network is "showing plenty of games," the new
leaders at Turner Sports "insist they are suffering from an
identity crisis," according to Richard Sandomir in today's N.Y.
TIMES.  Sandomir continues, "By inference, then, Turner has not
marketed its combined entities well enough while its on-air stars
... have failed to project a company gestalt."  Turner Sports
President Harvey Schiller: "I'd like for the viewer, as they surf
through the channels, to know they've watched a Turner property
for its quality and production.  It's not just talent.  It's
marketing, it's the look, it's the sound and the graphic look."
Turner's new Sr VP/Production, Mike Pearl, who previously was
CBS' Winter Olympics Coordinating Producer, "wants to improve"
the technical and production capabilities and "shore up the
talent pool" of the company (N.Y. TIMES, 2/3).
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CBS, Media, Time Warner, Viacom

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