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A LOOK AT THE NEW LEADERSHIP AT TURNER SPORTS
Published February 3, 1995
Although the network is "showing plenty of games," the new leaders at Turner Sports "insist they are suffering from an identity crisis," according to Richard Sandomir in today's N.Y. TIMES. Sandomir continues, "By inference, then, Turner has not marketed its combined entities well enough while its on-air stars ... have failed to project a company gestalt." Turner Sports President Harvey Schiller: "I'd like for the viewer, as they surf through the channels, to know they've watched a Turner property for its quality and production. It's not just talent. It's marketing, it's the look, it's the sound and the graphic look." Turner's new Sr VP/Production, Mike Pearl, who previously was CBS' Winter Olympics Coordinating Producer, "wants to improve" the technical and production capabilities and "shore up the talent pool" of the company (N.Y. TIMES, 2/3).