DALE EARNHARDT, NASCAR'S HOTTEST ENDORSER
Published February 3, 1995
In the latest issue of SPORTS ILLUSTRATED, Ed Hinton profiles DALE EARNHARDT. In '93, his "grassroots" company, Dale Earnhardt Inc, and its partner companies, earned an estimated $42M in "souvenir sales alone." And last year, although "the numbers aren't all in" yet, Earnhardt surpassed the $50M mark for souvenir sales (SPORTS ILLUSTRATED, 2/6 issue).