Taking Entries For '17 Sports Business Awards Bucks' Edens Buying Into E-Sports Justin Verlander Purchase $5.25 Beverly Hills Home Weekend Plans With NFL Giants VP Don Sperling Executive Transactions Names In The News Going Off The Grid Executive Transactions Names In The News Taking Entries For '17 Sports Business Awards
DALE EARNHARDT, NASCAR'S HOTTEST ENDORSER
Published February 3, 1995
In the latest issue of SPORTS ILLUSTRATED, Ed Hinton profiles DALE EARNHARDT. In '93, his "grassroots" company, Dale Earnhardt Inc, and its partner companies, earned an estimated $42M in "souvenir sales alone." And last year, although "the numbers aren't all in" yet, Earnhardt surpassed the $50M mark for souvenir sales (SPORTS ILLUSTRATED, 2/6 issue).