SBD/3/Sports Industrialists

DALE EARNHARDT, NASCAR'S HOTTEST ENDORSER

     In the latest issue of SPORTS ILLUSTRATED, Ed Hinton
profiles DALE EARNHARDT.  In '93, his "grassroots" company, Dale
Earnhardt Inc, and its partner companies, earned an estimated
$42M in "souvenir sales alone."  And last year, although "the
numbers aren't all in" yet, Earnhardt surpassed the $50M mark for
souvenir sales (SPORTS ILLUSTRATED, 2/6 issue).
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