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In the latest issue of SPORTS ILLUSTRATED, Ed Hinton profiles DALE EARNHARDT. In '93, his "grassroots" company, Dale Earnhardt Inc, and its partner companies, earned an estimated $42M in "souvenir sales alone." And last year, although "the numbers aren't all in" yet, Earnhardt surpassed the $50M mark for souvenir sales (SPORTS ILLUSTRATED, 2/6 issue).
Appointments at the newly formed PGA Tour Licensing. BRUCE SIEGAL was named VP/Gen Counsel; BILL ADAMS is VP/CFO; MIKE BATTLE was named as VP/Marketing and DIANNE SHOEMAKE is PR Director (PGA Tour)....Indian slugger ALBERT BELLE will make his network TV debut tomorrow night on ABC's "Hanging with Mr. Cooper" on ABC (Indians)....WOR radio fired Giants play-by-play man JIM GORDON and analyst KARL NELSON. JIM PAPA, another WOR personality, will replace Gordan, while DICK LYNCH will continue in his analyst role. Sources say Giants Owner WELLINGTON MARA "had significant input" in the changes (Bob Raissman, N.Y. DAILY NEWS, 2/3).