SBD/3/Sponsorships Advertising Marketing


     John Riddle, president of the Sporting Goods Manufacturing
Association, delivered his state of the industry address which
kicked off the start of the Super Show in Atlanta.  Riddle said
growth in the sporting goods industry will slow this year because
of "lagging footwear sales" and the baseball and hockey work
stoppages. He estimated '95 growth at 5.5%, down from the 6.3%
rise in '94.  Riddle foresees in-line skating, basketball and
billiards as the three biggest growth areas in the industry for
'95 (Chris Roush, ATLANTA CONSTITUTION, 2/3).
     PREVIEWS:  In a piece on the start of the Super Show, Glenn
Ruffenach notes how manufacturers are all excited about their new
sporting goods products just for women.  Rufenach continues, "If
women are the new kids on the block at the Super Show, the
comeback kid may be the in-line skating industry."  Just 18
months ago, "the only thing the in-line business was hitting was
a wall."  But now prices are "more varied," and the demographic
problem has "sorted itself out (the 17-and-under crowd now
accounts for 65% of sales)" (WALL STREET JOURNAL, 2/3).
     NEWS & NOTES:  Top Reebok athletes attending the Super Show
will conduct "virtual" chats with fans on the company's new
Internet site.  Some of the participants: Dave Johnson, Jon
Koncak, Steve Smith, Roger Clemens, Frank Thomas, Jimmy Connors,
Nancy Kerrigan and many others (Reebok)....ABC's "GMA" profiled
the Super Show.  ABC's New Product Specialist Alvin Kupperman
visited certain booths who have "hot products" this year.  Some
of the products:  new models of in-line skates and other exercise
equipment (ABC, 2/3).
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ABC, Reebok, Walt Disney

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