Cal, Oregon To Play At Levi's Stadium NCAA Faces Pressure On Major Changes NCAA Sues EA Sports, CLC SEC The Most Business-Savvy Conference NCAA Plans '14 Final Four Music Festival Purdue AD Morgan Burke Talks NCAA's Future ACC Football Attendance Declining D-I ADs Lobby For More Control Of NCAA Dallas Expects Record Final Four Crowds ACC Championship Likely Staying In Charlotte
SBD/3/Sponsorships Advertising Marketing
SPONSORSHIP OPPORTUNITY: "HOOP DREAMS" INTERACTIVE PARK
Published February 3, 1995
Coinciding with the NCAA Women's Far West Regional Championships, "Hoop Dreams" (the movie) will promote the Dream Fair, an interactive basketball theme park that will appear at UCLA's Drake Stadium March 23-27. Attendees to the park will have an on-hands weekend of basketball skills, games, hi-tech and educational sessions. Sponsorship benefits, according to organizers, include "substantial reach" through retailers, video distribution, community outreach, on-site signage and direct mail to UCLA Alumni and community members. The anticipated live attendance is 30-35,000. The Dream Fair is a pilot to a national tour which will coincide with the video promotion, PBS airing, merchandising roll-out and Turner Entertainment remake of the "Hoop Dreams" movie. For details, contact Kathi Sharpe-Ross at L.A.-based Sharpe Public Relations (Sharpe).