SBD/3/Sponsorships Advertising Marketing


     Coinciding with the NCAA Women's Far West Regional
Championships, "Hoop Dreams" (the movie) will promote the Dream
Fair, an interactive basketball theme park that will appear at
UCLA's Drake Stadium March 23-27.  Attendees to the park will
have an on-hands weekend of basketball skills, games, hi-tech and
educational sessions.  Sponsorship benefits, according to
organizers, include "substantial reach" through retailers, video
distribution, community outreach, on-site signage and direct mail
to UCLA Alumni and community members.  The anticipated live
attendance is 30-35,000.  The Dream Fair is a pilot to a national
tour which will coincide with the video promotion, PBS airing,
merchandising roll-out and Turner Entertainment remake of the
"Hoop Dreams" movie.  For details, contact Kathi Sharpe-Ross at
L.A.-based Sharpe Public Relations (Sharpe).
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