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SBD/3/Sponsorships Advertising Marketing
SPONSORSHIP OPPORTUNITY: "HOOP DREAMS" INTERACTIVE PARK
Published February 3, 1995
Coinciding with the NCAA Women's Far West Regional Championships, "Hoop Dreams" (the movie) will promote the Dream Fair, an interactive basketball theme park that will appear at UCLA's Drake Stadium March 23-27. Attendees to the park will have an on-hands weekend of basketball skills, games, hi-tech and educational sessions. Sponsorship benefits, according to organizers, include "substantial reach" through retailers, video distribution, community outreach, on-site signage and direct mail to UCLA Alumni and community members. The anticipated live attendance is 30-35,000. The Dream Fair is a pilot to a national tour which will coincide with the video promotion, PBS airing, merchandising roll-out and Turner Entertainment remake of the "Hoop Dreams" movie. For details, contact Kathi Sharpe-Ross at L.A.-based Sharpe Public Relations (Sharpe).