Mortensen Cancels Appearance On WEEI CBS, ESPN Reach Sub-License Deal For MVC Iger Talks ESPN Going Straight To Consumer Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated Cowherd In Hot Water Over Latest Comments ESPN, MVC Extend Media-Rights Deal ESPN Preps For Special Olympics Coverage HBO Scores Coup With Simmons Signing
SBD/3/Sponsorships Advertising Marketing
ESPN2 MERCHANDISE COMING TO A STORE NEAR YOU
Published February 3, 1995
ESPN and CS Crable Sportswear Inc. have agreed to jointly produce and market a line of ESPN2 clothing. The clothing will feature the extreme sports carried on the network and include t- shirts, sweatshirts and henleys (long sleeve t-shirt). The new line will be available by mid-March in department stores, national retail chains and specialty goods stores nationwide. ESPN Enterprises Dir Sharyn Taymor: "We're excited to be working with CS Crable, given the success they've had in the sportswear business. Their designs are hip, young and really fun. We're confident this line of sportswear will appeal to our young, active ESPN2 audience" (ESPN). OTHER ESPN NOTES: ESPN has reached a multi-year deal with the ATP Tour in which ESPN, ESPN2 and ESPN Int'l will provide extensive domestic and int'l coverage of the ATP Tour Championship Series and the official year-end championships (ESPN).