SBD/3/Sponsorships Advertising Marketing

ESPN2 MERCHANDISE COMING TO A STORE NEAR YOU

     ESPN and CS Crable Sportswear Inc. have agreed to jointly
produce and market a line of ESPN2 clothing.  The clothing will
feature the extreme sports carried on the network and include t-
shirts, sweatshirts and henleys (long sleeve t-shirt).  The new
line will be available by mid-March in department stores,
national retail chains and specialty goods stores nationwide.
ESPN Enterprises Dir Sharyn Taymor:  "We're excited to be working
with CS Crable, given the success they've had in the sportswear
business.  Their designs are hip, young and really fun.  We're
confident this line of sportswear will appeal to our young,
active ESPN2 audience" (ESPN).
     OTHER ESPN NOTES:  ESPN has reached a multi-year deal with
the ATP Tour in which ESPN, ESPN2 and ESPN Int'l will provide
extensive domestic and int'l coverage of the ATP Tour
Championship Series and the official year-end championships
(ESPN).
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Related Topics:

ATP, ESPN, Walt Disney

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