SBD/3/Sponsorships Advertising Marketing


     PEPSI:  According to Pepsi-Cola, the company posted its best
volume growth since '88. Total company U.S. case sales jumped
6.2% in '94.  Pepsi says its carbonated soft drink sales
increased 4.4%, compared to 3.5% for the overall soft drink
industry.  The company also notes that All-Sport became the
second best-selling sports beverage and credits that to its
partnership with the NCAA and its national ad campaign that
features Shaquille O'Neal (Pepsi).
     MILLER:  For the second time this week, Miller Brewing has
made changes in its ad agency roster.  Dean Scaros, CEO at Acaros
& Casselman Advertising said his agency has been hired by Miller
to handle several new-product assignments for which the total
billings were not disclosed.  Miller spokesperson Susan Henderson
said Scaros & Casselman would work on projects like Citro, a beer
with a slight lime flavor that was introduced in May (N.Y. TIMES,
     SPORTS AUTHORITY:  The Sports Authority announced January
'95 sales of $59M, up 46.6% from its January, '94 sales of
$40.2M.  Store sales were up 14.9%.  TSA, which has 107 stores in
22 states, expanded by 27 stores last year (The Sports
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Related Topics:

NCAA, PepsiCo, The Sports Authority

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