Lady Gaga Set To Headline SB Halftime Cities Vying For Relocated NCAA Tourney Games ACC Pulls Events From North Carolina NCAA Relocates Championships From NC Over HB2 NCAA To Look At College Olympian Awards Rule NCAA Sends Out Questionnaire On Discrimination Sponsors Activate Around MLB ASG Week Evansville Considering Bid For First Four Games Tax Return Shows NCAA's Highest Paid Execs CWS Beer Sales Going Smoothly Thus Far
SBD/3/Sponsorships Advertising Marketing
CORPORATE REPORT: PEPSI REPORTS GROWTH; MILLER'S AD AGENCIES
Published February 3, 1995
PEPSI: According to Pepsi-Cola, the company posted its best volume growth since '88. Total company U.S. case sales jumped 6.2% in '94. Pepsi says its carbonated soft drink sales increased 4.4%, compared to 3.5% for the overall soft drink industry. The company also notes that All-Sport became the second best-selling sports beverage and credits that to its partnership with the NCAA and its national ad campaign that features Shaquille O'Neal (Pepsi). MILLER: For the second time this week, Miller Brewing has made changes in its ad agency roster. Dean Scaros, CEO at Acaros & Casselman Advertising said his agency has been hired by Miller to handle several new-product assignments for which the total billings were not disclosed. Miller spokesperson Susan Henderson said Scaros & Casselman would work on projects like Citro, a beer with a slight lime flavor that was introduced in May (N.Y. TIMES, 2/3). SPORTS AUTHORITY: The Sports Authority announced January '95 sales of $59M, up 46.6% from its January, '94 sales of $40.2M. Store sales were up 14.9%. TSA, which has 107 stores in 22 states, expanded by 27 stores last year (The Sports Authority).