Social Company SM2 Training College Athletes NCAA Looks To Improve Tourney Selection Process Coke Vs. Pepsi At Bowl Venues Pepsi Renews Sponsorship Deal With Cowboys NCAA Announces Reorganization At Top Level New Orleans To Host '17 CBS Sports Classic NCAA Tourney Expansion Not Coming Soon Glut Of Bowl Games Makes Sponsorship Hard Emmert Headlines Opening Day Of IAF Superdome Awarded '22 Men's Final Four
SBD/3/Sponsorships Advertising Marketing
CORPORATE REPORT: PEPSI REPORTS GROWTH; MILLER'S AD AGENCIES
Published February 3, 1995
PEPSI: According to Pepsi-Cola, the company posted its best volume growth since '88. Total company U.S. case sales jumped 6.2% in '94. Pepsi says its carbonated soft drink sales increased 4.4%, compared to 3.5% for the overall soft drink industry. The company also notes that All-Sport became the second best-selling sports beverage and credits that to its partnership with the NCAA and its national ad campaign that features Shaquille O'Neal (Pepsi). MILLER: For the second time this week, Miller Brewing has made changes in its ad agency roster. Dean Scaros, CEO at Acaros & Casselman Advertising said his agency has been hired by Miller to handle several new-product assignments for which the total billings were not disclosed. Miller spokesperson Susan Henderson said Scaros & Casselman would work on projects like Citro, a beer with a slight lime flavor that was introduced in May (N.Y. TIMES, 2/3). SPORTS AUTHORITY: The Sports Authority announced January '95 sales of $59M, up 46.6% from its January, '94 sales of $40.2M. Store sales were up 14.9%. TSA, which has 107 stores in 22 states, expanded by 27 stores last year (The Sports Authority).