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CORPORATE REPORT: PEPSI REPORTS GROWTH; MILLER'S AD AGENCIES
Published February 3, 1995
PEPSI: According to Pepsi-Cola, the company posted its best volume growth since '88. Total company U.S. case sales jumped 6.2% in '94. Pepsi says its carbonated soft drink sales increased 4.4%, compared to 3.5% for the overall soft drink industry. The company also notes that All-Sport became the second best-selling sports beverage and credits that to its partnership with the NCAA and its national ad campaign that features Shaquille O'Neal (Pepsi). MILLER: For the second time this week, Miller Brewing has made changes in its ad agency roster. Dean Scaros, CEO at Acaros & Casselman Advertising said his agency has been hired by Miller to handle several new-product assignments for which the total billings were not disclosed. Miller spokesperson Susan Henderson said Scaros & Casselman would work on projects like Citro, a beer with a slight lime flavor that was introduced in May (N.Y. TIMES, 2/3). SPORTS AUTHORITY: The Sports Authority announced January '95 sales of $59M, up 46.6% from its January, '94 sales of $40.2M. Store sales were up 14.9%. TSA, which has 107 stores in 22 states, expanded by 27 stores last year (The Sports Authority).