PepsiCo Swoops In For Five-Year NBA Deal NCAA's Luck Discusses Issues With Vaccaro NCAA Frozen Four Returns To Boston CFB Conference Title Rules To Be Relaxed Women's Final Four Draws Big Crowds NCAA Tourney Average Best Since '93 SEC Brings On Big-Name Hoops Coaches Role Of Student-Athlete "Needs Rebalancing" NCAA Championship Rating Best Since '97 Final Four Viewership Up 35%
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CORPORATE REPORT: PEPSI REPORTS GROWTH; MILLER'S AD AGENCIES
Published February 3, 1995
PEPSI: According to Pepsi-Cola, the company posted its best volume growth since '88. Total company U.S. case sales jumped 6.2% in '94. Pepsi says its carbonated soft drink sales increased 4.4%, compared to 3.5% for the overall soft drink industry. The company also notes that All-Sport became the second best-selling sports beverage and credits that to its partnership with the NCAA and its national ad campaign that features Shaquille O'Neal (Pepsi). MILLER: For the second time this week, Miller Brewing has made changes in its ad agency roster. Dean Scaros, CEO at Acaros & Casselman Advertising said his agency has been hired by Miller to handle several new-product assignments for which the total billings were not disclosed. Miller spokesperson Susan Henderson said Scaros & Casselman would work on projects like Citro, a beer with a slight lime flavor that was introduced in May (N.Y. TIMES, 2/3). SPORTS AUTHORITY: The Sports Authority announced January '95 sales of $59M, up 46.6% from its January, '94 sales of $40.2M. Store sales were up 14.9%. TSA, which has 107 stores in 22 states, expanded by 27 stores last year (The Sports Authority).