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FIGURE SKATING IN-FIGHTING A THREAT TO SPONSORS?
Published February 3, 1995
"Seemingly overnight, there's been an explosion of figure skating events," according to Alexandra Peers of the WALL STREET JOURNAL. Peers notes the many rival skating competitions, and made-for-TV contests, but also points out the "record high" in- fighting and turf battles within the sport. Jerry Lace, Exec Dir at the USFSA: "Everybody got into this business and there is no rhyme or reason; it is being driven by money." Nye Lavalle, Chair of Sport Marketing Group/Dallas says figure skating is the "most poorly managed sport" and has advised his coporate clients "not to make full time commitments to the sport. It has no organized amateur structure, no organized professional structure, no one person who can deliver the names." Lavalle said that is why skating trails both tennis and golf in the amount of sponsorship dollars even though it has higher TV ratings (Alexandra Peers, WALL STREET JOURNAL, 2/3).