BUCS ANNOUNCE TEMPORARY TICKET DISCOUNT

     The Bucs announced a "temporary, but sweeping cut of season-
ticket prices designed to bolster a dwindling fan base."  New
Owner Malcolm Glazer and the three-man trust that ran the team
for the late Hugh Culverhouse reduced season-ticket prices for
every seat in Tampa Stadium. The offer will run through May 12,
when prices will return to last year's levels.  Single game
tickets will remain the same price, but all season-ticket seats
will be discounted at least 5%, and 30,000 seats will be
available at $20 or less.  Bucs GM Rich McKay said the drive was
oriented toward strengthening the season-ticket base, as the team
has "not paid enough attention to season-ticket sales in years
past" (Pat Yasinskas, TAMPA TRIBUNE, 2/3). The Bucs "boldest"
move was the creation of a new category -- the $Buc-50 Zone --
consisting of 3,230 seats whose price tag has been cut from $300
to $150 for the year.  The special is geared to families, who
must buy at least four season-tickets to be eligible for the low
price.  McKay: "You cannot undersell the importance of a season-
ticket base.  It becomes the measuring stick for the viability of
the franchise" (Don Banks, ST. PETERSBURG TIMES, 2/3).