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BUCS ANNOUNCE TEMPORARY TICKET DISCOUNT
Published February 3, 1995
The Bucs announced a "temporary, but sweeping cut of season- ticket prices designed to bolster a dwindling fan base." New Owner Malcolm Glazer and the three-man trust that ran the team for the late Hugh Culverhouse reduced season-ticket prices for every seat in Tampa Stadium. The offer will run through May 12, when prices will return to last year's levels. Single game tickets will remain the same price, but all season-ticket seats will be discounted at least 5%, and 30,000 seats will be available at $20 or less. Bucs GM Rich McKay said the drive was oriented toward strengthening the season-ticket base, as the team has "not paid enough attention to season-ticket sales in years past" (Pat Yasinskas, TAMPA TRIBUNE, 2/3). The Bucs "boldest" move was the creation of a new category -- the $Buc-50 Zone -- consisting of 3,230 seats whose price tag has been cut from $300 to $150 for the year. The special is geared to families, who must buy at least four season-tickets to be eligible for the low price. McKay: "You cannot undersell the importance of a season- ticket base. It becomes the measuring stick for the viability of the franchise" (Don Banks, ST. PETERSBURG TIMES, 2/3).