SBD/28/The Back Of The Book

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  • BASEBALL HELD HOSTAGE -- FANS SOUND OFF IN TWO NEW POLLS

         1.  The CBS/N.Y. TIMES Poll surveyed 1,190 adults from
    February 22-25.  Of that number 521 were identified as "baseball
    fans" (those who said they were either very or somewhat
    interested in following MLB).  The margin of error for the full
    sample ("TOTAL") is +/- 3%; for the subsample of baseball fans
    ("FANS"), +/- 4%.  The poll shows that fans have "strong, if
    somewhat contradictory, opinions on the underlying issues"
    (Robert McG. Thomas, N.Y. TIMES, 2/28).
    HOW INTERESTED ARE YOU IN WATCHING MAJOR LEAGUE BASEBALL?
                             TOTAL          AGE BREAKDOWN
                                NOW  8/94    18-29  30-44  45-64  64+
         Very interested        16%   15%     13%    15%    16%   25%
         Somewhat interested    28    25      29     30     24    26
         Not interested at all  56    60      58     55     60    49
         IN THE CURRENT STRIKE, WHICH       HAS STRIKE INCREASED OR
         SIDE IS MORE IN THE RIGHT?         DECREASED YOUR OVERALL
                         TOTAL              INTEREST IN MLB?
         Owners           43%                                TOTAL
         Players          22                Increased          3%
         Both (vol.)       4                Decreased         32
         Neither (vol.)   12                No difference     62
         THE FOLLOWING QUESTIONS WERE ASKED OF THE 521 "FANS":
         SHOULD OWNERS BE ALLOWED TO PUT    HAS STRIKE RAISED/LOWERED
         A "CAP" ON PLAYERS' SALARIES?      YOUR OPINION OF MLB & THE
         Allowed         69%                PEOPLE INVOLVED IN IT?
         Not allowed     24                 Raised           2%
                                            Lowered         54
                                            No difference   43
    IF THE PLAYERS ARE STILL ON STRIKE IN APRIL AND THE OWNERS
    SCHEDULE GAMES WITH REPLACEMENT PLAYERS, WILL YOU ...
                                                 AGE BREAKDOWN
         PAY TO GO SEE THOSE GAMES?  FANS   18-29  30-44  45-64  64+
                               YES    39%    51%    34%    39%   33%
                                NO    57     45     63     60    61
         WATCH THOSE GAMES ON TV?
                               YES    63%    71%    57%    58%   67%
                                NO    36     29     40     41    31
    SHOULD CONGRESS CHANGE LAW AND     SHOULD OWNERS & PLAYERS
         MAKE BASEBALL ANSWERABLE TO        BE FORCED TO SUBMIT TO
         ANTITRUST LAWS, OR SHOULD MLB      BINDING ARBITRATION, OR
         REMAIN EXEMPT FROM ANTITRUST LAWS? NEGOTIATE THEMSELVES?
         Change law               18%       Arbitration         34%
         Remain exempt            22        Negotiations        42
         Don't know enough        57        Don't know enough   23
    ARE PLAYERS BEING GREEDY OR        ARE OWNERS BEING GREEDY
         JUST TRYING TO MAKE AS MUCH        WHEN THEY ASK FOR A "CAP"
         AS THEY CAN IN THE FEW YEARS       ON PLAYER SALARIES, OR
         THEY HAVE TO PLAY?                 ARE THEY JUST TRYING TO
         Greedy                   53%       KEEP COSTS UNDER CONTROL?
         Making what they can     42        Greedy              27%
                                            Controlling costs   64
         SHOULD THE GOVERNMENT GET INVOLVED IN TRYING TO SETTLE
         THE STRIKE?    Get involved   14%     Stay out   83%
         2.  The CNN/USA TODAY/GALLUP Poll surveyed 499 self-
    identified baseball fans from February 24-26.  The margin of
    error is +/- 5% (USA TODAY, 2/28).
    WHICH SIDE DO YOU FAVOR?           SHOULD CONGRESS TAKE AWAY
         FEB.   JAN.   SEPT.      MLB ANTITRUST EXEMPTION?
                   24-26  16-18  16-18                     FANS
         Owners    38%     50%    43%       Take away      43%
         Players   25      28     27        Maintain       43
         Neither   30      18     21        No opinion     14
    IF THE STRIKE IS NOT OVER BY THE TIME THE SEASON IS SCHEDULED TO
    START, WOULD YOU APPROOVE OR DISAPPROVE OF USING (MINOR
    LEAGUERS/OTHERS) AS REPLACEMENT PLAYERS
                             APPROVE   DISAPPROVE     NO OPINION
         Minor Leaguers        68%        29%            3%
         Others                64         32             4
    IF THE STRIKE IS RESOLVED BY THE TIME THE BASEBALL SEASON IS
    SCHEDULED TO START, WILL YOU BE ...
         Less interested     29%       As interested       58%
         More interested     12        No opinion           2
    

    Print | Tags: CBS, MLB, The Back of the Book, Time Warner, Viacom
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21 5/8     0   21 1/2  24 1/8  18 3/4    2200
    Cobra Golf     CBRA 33 1/4    -1   33 1/2  41 1/2  13 3/8  183400
    Converse       CVE  10 3/4   -1/4  10 7/8  12 5/8   9 1/4  154100
    Callaway Golf  ELY  33 7/8   -7/8  34 1/2  43 5/8  28 1/2  356500
    Fila           FLH  20 7/8   -1/8  21      20 3/8  12 1/2   24500
    Sport Supply   GYM  12 1/2   -1/4  12 5/8  18       9 1/4   15000
    L.A. Gear      LA    3 7/8   -1/8   4       8 1/4   4 1/4  178600
    Nike           NKE  72 5/8    -1   74      40 1/4  28 3/8  303100
    Reebok         RBK  36 1/2   -1/8  36 5/8  40 1/4  28 3/8  471600
    Russell Athl.  RML  30       -1/4  30 1/4  32 5/8  24       18200
    Skybox         SKYB 11 5/8   -5/16 11 5/8  14 3/8   8 3/8    2200
    Sportmart      SPMT  9 1/8   +1/4   9 1/8  19 1/4   8 3/8   16000
    Starter        STA   8 3/4   -1/4   8 7/8  15 1/2   6 1/4   73000
    Topps          TOPP  6       +1/8   5 7/8   8       4 1/8   71100
    Sports Auth.   TSA  17 7/8   -1/4  18 1/8  25      16 1/4   87300
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
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