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ONE REGIONAL NETWORK'S EFFORTS TO PROMOTE PRIME SPORTS
Published February 28, 1995
HSE's marketing strategy for its name change to Prime Sports revolves around the theme "Same Game, New Name," to be rolled out next month as part of a multi-faceted campaign to introduce viewers to its new name. The campaign will run through March and April leading up to HSE's first of 114 MLB telecasts on April 4. The network has a new logo designed by PMCD Design Group of New York. With the name change and uniformity of Liberty Sports' regional networks, Liberty says viewers will see a new programming structure offering more "consistent programming blocks" (GOULD MEDIA).