Sports Media

ONE REGIONAL NETWORK'S EFFORTS TO PROMOTE PRIME SPORTS

2.28.1995

     HSE's marketing strategy for its name change to Prime Sports
revolves around the theme "Same Game, New Name," to be rolled out
next month as part of a multi-faceted campaign to introduce
viewers to its new name.  The campaign will run through March and
April leading up to HSE's first of 114 MLB telecasts on April 4.
The network has a new logo designed by PMCD Design Group of New
York.  With the name change and uniformity of Liberty Sports'
regional networks, Liberty says viewers will see a new
programming structure offering more "consistent programming
blocks" (GOULD MEDIA).

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