SBD/28/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Celebrity golfers Joe DiMaggio, Joe Pesci, Lawrence Taylor,
Jeff Daniels, Emmitt Smith and John Denver will join in efforts
to raise funds for the United Negro College Fund at the 1995
Bryant Gumbel Walt Disney World Golf Tournament.  The tournament
is managed by Special Event Management of Stamford, CT;
sponsorship sales are managed by People & Properties, Inc. of New
York (J. Brown/LMC Group)....USA Basketball will form a women's
team to play 30-40 games starting in the fall.  The NBA, USA
Basketball's marketing agent, says the "as yet-unnamed women's
squad" might get 6-8 TV games, including 2-3 on a broadcast
network, as well as team sponsors and merchandising spinoffs
(Michael Hiestand, USA TODAY, 2/28)....Ford has struck a
multiyear deal with NBC that makes it the only domestic
automotive advertiser on the network's Wimbledon telecasts
(INSIDE MEDIA, 2/28).... Anheuser-Busch has bought an 80% stake
in Chinese brewer Zhongde Brewery and will begin making Budweiser
beer in China starting in May.  The deal is A-B's second
significant venture in China's growing beer market (N.Y. TIMES,
2/28).  ....CNS Inc., the maker of Breathe Right nasal strips, is
profiled in the current issue of FORBES.  The company expects
sales of the nasal strip will hit $12M this year and $20M in '96
(FORBES, 3/13 issue)....To "hasten" its expansion into the
breakfast business, Boston Chicken Inc. is in talks with a number
of bagel chains about possible joint ventures or investments
(WASHINGTON TIMES, 2/28).
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Related Topics:

Anheuser Busch, NBA, NBC, Walt Disney

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