NBA Kings Add Vlade Divac To Front Office Albert's Hire May Be Winner For NBC Weekend Plans With NBC's Jim Bell NBPA's Roberts Questions Media Availability Mike Sundet Leaving A-B For Momentum Sources: Rays' Frankel Bidding On Hawks Heat Could Face Steeper Rent For Adjacent Lot Seattle Mayor Ready To Fast-Track Arena City Pushes NBA Kings For Redevelopment Plan Warriors' Lacob In It For The Long Haul
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SBD/28/Sponsorships Advertising Marketing
Published February 28, 1995
Celebrity golfers Joe DiMaggio, Joe Pesci, Lawrence Taylor, Jeff Daniels, Emmitt Smith and John Denver will join in efforts to raise funds for the United Negro College Fund at the 1995 Bryant Gumbel Walt Disney World Golf Tournament. The tournament is managed by Special Event Management of Stamford, CT; sponsorship sales are managed by People & Properties, Inc. of New York (J. Brown/LMC Group)....USA Basketball will form a women's team to play 30-40 games starting in the fall. The NBA, USA Basketball's marketing agent, says the "as yet-unnamed women's squad" might get 6-8 TV games, including 2-3 on a broadcast network, as well as team sponsors and merchandising spinoffs (Michael Hiestand, USA TODAY, 2/28)....Ford has struck a multiyear deal with NBC that makes it the only domestic automotive advertiser on the network's Wimbledon telecasts (INSIDE MEDIA, 2/28).... Anheuser-Busch has bought an 80% stake in Chinese brewer Zhongde Brewery and will begin making Budweiser beer in China starting in May. The deal is A-B's second significant venture in China's growing beer market (N.Y. TIMES, 2/28). ....CNS Inc., the maker of Breathe Right nasal strips, is profiled in the current issue of FORBES. The company expects sales of the nasal strip will hit $12M this year and $20M in '96 (FORBES, 3/13 issue)....To "hasten" its expansion into the breakfast business, Boston Chicken Inc. is in talks with a number of bagel chains about possible joint ventures or investments (WASHINGTON TIMES, 2/28).