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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Celebrity golfers Joe DiMaggio, Joe Pesci, Lawrence Taylor,
Jeff Daniels, Emmitt Smith and John Denver will join in efforts
to raise funds for the United Negro College Fund at the 1995
Bryant Gumbel Walt Disney World Golf Tournament.  The tournament
is managed by Special Event Management of Stamford, CT;
sponsorship sales are managed by People & Properties, Inc. of New
York (J. Brown/LMC Group)....USA Basketball will form a women's
team to play 30-40 games starting in the fall.  The NBA, USA
Basketball's marketing agent, says the "as yet-unnamed women's
squad" might get 6-8 TV games, including 2-3 on a broadcast
network, as well as team sponsors and merchandising spinoffs
(Michael Hiestand, USA TODAY, 2/28)....Ford has struck a
multiyear deal with NBC that makes it the only domestic
automotive advertiser on the network's Wimbledon telecasts
(INSIDE MEDIA, 2/28).... Anheuser-Busch has bought an 80% stake
in Chinese brewer Zhongde Brewery and will begin making Budweiser
beer in China starting in May.  The deal is A-B's second
significant venture in China's growing beer market (N.Y. TIMES,
2/28).  ....CNS Inc., the maker of Breathe Right nasal strips, is
profiled in the current issue of FORBES.  The company expects
sales of the nasal strip will hit $12M this year and $20M in '96
(FORBES, 3/13 issue)....To "hasten" its expansion into the
breakfast business, Boston Chicken Inc. is in talks with a number
of bagel chains about possible joint ventures or investments
(WASHINGTON TIMES, 2/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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