SBD/28/Sponsorships Advertising Marketing

GOT 'EM, GOT 'EM, NEED 'EM ... DON'T WANT 'EM

     CNBC's Scott Cohn examined the effect of the baseball strike
on the trading card industry.  Cohn said retailers have cut back
their orders during the work stoppage, and "with the game in
shambles, even the classic cards are less in demand."  Steve
Gould at AU Sports Memorabilia said his business was about "20%
less than last year."  Topps said their production of cards was
the lowest it has been in 30 years ("Market Wrap," CNBC, 2/27).
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