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SEATTLE'S FULL HOUSE TAKES NEW APPROACH TO SELLING KEY ARENA
Published February 28, 1995
The corporate consumption of the sports world -- "where everything is for sale" -- is analyzed by Tom Farrey of the SEATTLE TIMES. Farrey reports the NBA has been the most aggressive in pursuing corporate sponsorship for arena advertising and naming rights and "few franchises are doing it with more precision that the SuperSonics, who have taken the rare step of creating a separate company, Full House Sports & Entertainment, that specializes in corporate sponsorship." Full House is in the process of selling arena advertising for the renovated Key Center, through which the Sonics could make more than $5M. Each corner in the new arena will feature an 80-foot high "media pole." Full House adds that the new arena "will have fewer ad panels than other NBA facilities. But because of the ability to get their message across amid less clutter, sponsors are willing to pay more for the advertising" (SEATTLE TIMES, 2/27).