SBD/27/Sports Media

MEDIA NOTES

     ESPN Radio's "The Fabulous Sports Babe" will be heard on
WQXI in Atlanta.  ESPN Spokesperson Dan Quinn: "She started on
July 4, 1994 with 35 affiliates and now it's up to 110."  Quinn
noted that The Babe is in seven of the top 11 markets (Prentis
Rogers, ATLANTA CONSTITUTION, 2/26). ....CTV Sports is expected
to be awarded a 4-year contract by the Int'l Skating Union for
the World Figure Skating Championships over CBC (TORONTO SUN,
2/27).....Rick Gentile, CBS' Sports Senior VP/Production and the
"brains behind March Madness," is profiled in the current edition
of INSIDE SPORTS.  Gentile: "There's nothing I'd rather do
anywhere, any time, than the NCAA Tournament" (Bob Rubin, INSIDE
SPORTS, 4/95 issue)....The Fox network has been in NHL cities
filming promos with some of the league's best players.  Fox wants
to make the messages "lighthearted and humorous, to help viewers
see the players as everyday guys" (Mike Bruton, PHILADELPHIA
INQUIRER, 2/24)....Larry Sorensen, former MLB pitcher, reportedly
has been asked to join new No. 1 Tigers announcer Frank Beckmann
as color analyst (DETROIT FREE PRESS, 2/27)....TCI is reportedly
the leading bidder for the cable systems of Chronicle Publishing
which has subscribers in HI, NM and CA (WALL STREET JOURNAL,
2/27)....Pete Sampras, Michael Chang, MaliVai Washington,
Jonathan Stark and the Jensen brothers have all filmed spots that
will run on ESPN as part of the ATP Tour's image campaign.  The
15- and 30-second spots begin airing in March (ATP Tour)....A
MIAMI HERALD ratings analysis shows that a serious decline after
football season.  Ratings for both the Heat and Panthers are down
from last year's numbers (Barry Jackson, MIAMI HERALD, 2/26).
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