U.S. Open The Latest Property To Go To Cable Astros To Name Reid Ryan President MLB Looking At Expanding Replay ESPN Hosted Brainstorming Event TNT Draws High Marks For Pacers-Knicks Ratings Notes Media Notes ESPN, USTA Finalize 11-Year Deal For U.S. Open WBSC, MLB Consider Condensed Olympic Schedule NHL Makes Yankee Stadium Games Official
Upcoming Conferences and Events
SBD/27/Sports Media
MEDIA NOTES
Published February 27, 1995
ESPN Radio's "The Fabulous Sports Babe" will be heard on WQXI in Atlanta. ESPN Spokesperson Dan Quinn: "She started on July 4, 1994 with 35 affiliates and now it's up to 110." Quinn noted that The Babe is in seven of the top 11 markets (Prentis Rogers, ATLANTA CONSTITUTION, 2/26). ....CTV Sports is expected to be awarded a 4-year contract by the Int'l Skating Union for the World Figure Skating Championships over CBC (TORONTO SUN, 2/27).....Rick Gentile, CBS' Sports Senior VP/Production and the "brains behind March Madness," is profiled in the current edition of INSIDE SPORTS. Gentile: "There's nothing I'd rather do anywhere, any time, than the NCAA Tournament" (Bob Rubin, INSIDE SPORTS, 4/95 issue)....The Fox network has been in NHL cities filming promos with some of the league's best players. Fox wants to make the messages "lighthearted and humorous, to help viewers see the players as everyday guys" (Mike Bruton, PHILADELPHIA INQUIRER, 2/24)....Larry Sorensen, former MLB pitcher, reportedly has been asked to join new No. 1 Tigers announcer Frank Beckmann as color analyst (DETROIT FREE PRESS, 2/27)....TCI is reportedly the leading bidder for the cable systems of Chronicle Publishing which has subscribers in HI, NM and CA (WALL STREET JOURNAL, 2/27)....Pete Sampras, Michael Chang, MaliVai Washington, Jonathan Stark and the Jensen brothers have all filmed spots that will run on ESPN as part of the ATP Tour's image campaign. The 15- and 30-second spots begin airing in March (ATP Tour)....A MIAMI HERALD ratings analysis shows that a serious decline after football season. Ratings for both the Heat and Panthers are down from last year's numbers (Barry Jackson, MIAMI HERALD, 2/26).




