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SBD/27/Sponsorships Advertising Marketing
NHL WILL TAPE NIKE/SHARKS STREET HOCKEY GAMES FOR TV ADS
Published February 27, 1995
A group of Bay Area kids that are participating in the Nike/NHL street hockey program, will also be participating in the taping of a street hockey promotional TV spot for the Nike/NHL Street Program. The spots will air on national and local NHL broadcasts on ESPN, ESPN2 and Fox. This year, 14 NHL cities are participating in the street hockey program. All 26 NHL cities hope to have a program by '97 (Nike).