Bettman Praises Shanahan's League Office Work Disney: Cable Network Unit Growth To Continue MWC Schools Increase Nat'l TV Exposure Sources: Islanders Draw New Suitors Crosby Reclaims Top-Selling NHL Jersey Nike, USATF Sign 23-Year Extension ESPN To Air Klitschko Title Bout Illinois Athletics, Nike Unveil New Look SI Print Revenue Down In Q1 Blues Ink Four Postseason Presenting Sponsors
Upcoming Conferences and Events
SBD/27/Sponsorships Advertising Marketing
NHL WILL TAPE NIKE/SHARKS STREET HOCKEY GAMES FOR TV ADS
Published February 27, 1995
A group of Bay Area kids that are participating in the Nike/NHL street hockey program, will also be participating in the taping of a street hockey promotional TV spot for the Nike/NHL Street Program. The spots will air on national and local NHL broadcasts on ESPN, ESPN2 and Fox. This year, 14 NHL cities are participating in the street hockey program. All 26 NHL cities hope to have a program by '97 (Nike).