SBD/27/Sponsorships Advertising Marketing

NHL WILL TAPE NIKE/SHARKS STREET HOCKEY GAMES FOR TV ADS

     A group of Bay Area kids that are participating in the
Nike/NHL street hockey program, will also be participating in the
taping of a street hockey promotional TV spot for the Nike/NHL
Street Program.  The spots will air on national and local NHL
broadcasts on ESPN, ESPN2 and Fox.  This year, 14 NHL cities are
participating in the street hockey program.  All 26 NHL cities
hope to have a program by '97 (Nike).
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Related Topics:

ESPN, News Corp./Fox, NHL, Nike, Walt Disney

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