SBD/27/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Nike Chair Phil Knight sold approximately $12M of his Nike
stock on Thursday according to a BLOOMBERG BUSINESS NEWS report
(Portland OREGONIAN, 2/24)....FROM BRANDWEEK: Colgate-Palmolive
and Western Union will help New Line Home Video leverage a
groundswell of public and industry acclaim into a cross-promotion
for the home video release of the documentary "Hoop Dreams."
Colgate-Palmolive will bundle its Speedstick deodorant and Afta
aftershave in support of the movie's release.  Western Union will
place displays for the movie in as many as 5,000 retail
outlets....Nestle will continue its ongoing Baby Ruth tie-in to
Babe Ruth's 100th anniversary with an instant-win game this
summer offering memorabilia signed by the Babe (BRANDWEEK, 2/27
issue).  In other Babe news, MLBP announced that the Babe Ruth
teddy bear which was introduced in the Spring of '94 was sold out
as of November '94, but limited editions of the bear are
available at collector stores (MLBP)....Apparel-maker VF Corp. is
profiled in the current issue of BUSINESS WEEK and is commended
for its delivery system to retail outlets (BUSINESS WEEK, 3/6
issue)....A new device that allows for aerial photos to be taken
from the ground is profiled in the CHARLOTTE OBSERVER.  Tony
Powers, founder of Heaven's View, has been experimenting with
"floatography" at the site of the new Carolina Panther stadium
(CHARLOTTE OBSERVER, 2/27).
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