LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review Nike Expects Revenue Of $36B By '17
SBD/27/Sponsorships Advertising Marketing
Published February 27, 1995
Nike Chair Phil Knight sold approximately $12M of his Nike stock on Thursday according to a BLOOMBERG BUSINESS NEWS report (Portland OREGONIAN, 2/24)....FROM BRANDWEEK: Colgate-Palmolive and Western Union will help New Line Home Video leverage a groundswell of public and industry acclaim into a cross-promotion for the home video release of the documentary "Hoop Dreams." Colgate-Palmolive will bundle its Speedstick deodorant and Afta aftershave in support of the movie's release. Western Union will place displays for the movie in as many as 5,000 retail outlets....Nestle will continue its ongoing Baby Ruth tie-in to Babe Ruth's 100th anniversary with an instant-win game this summer offering memorabilia signed by the Babe (BRANDWEEK, 2/27 issue). In other Babe news, MLBP announced that the Babe Ruth teddy bear which was introduced in the Spring of '94 was sold out as of November '94, but limited editions of the bear are available at collector stores (MLBP)....Apparel-maker VF Corp. is profiled in the current issue of BUSINESS WEEK and is commended for its delivery system to retail outlets (BUSINESS WEEK, 3/6 issue)....A new device that allows for aerial photos to be taken from the ground is profiled in the CHARLOTTE OBSERVER. Tony Powers, founder of Heaven's View, has been experimenting with "floatography" at the site of the new Carolina Panther stadium (CHARLOTTE OBSERVER, 2/27).