Minneapolis Area Official Chooses Side In MLS Bid MLS Atlanta President Gives First Interview Sources: Krafts Planning Boston Soccer Stadium TFC Freezes Season-Ticket Renewal Prices MLS Execs: Klinsmann Pushing Players Toward Europe NYC FC Unveils First Jersey Heineken Inks Multi-Year Deal With Fire LAFC Owners Talk Plans For MLS Club MLS Expansion Vote Not Expected In December Vegas Officials Working On New Soccer Plan
SBD/27/Sponsorships Advertising Marketing
FORMER PROPERTIES' HEADS FOR NBA & MLB TO CONSULT MLS
Published February 27, 1995
MLS has entered into a consulting arrangement with Strategic Merchandising Associates, headed by Rick White, former president of MLBP, and Adrian DeGroot, former president of NBAP. They will be heading up the MLS licensing and merchandising operation through the inaugural '96 season (MLS News).