SBD/27/Sponsorships Advertising Marketing

FORMER PROPERTIES' HEADS FOR NBA & MLB TO CONSULT MLS

     MLS has entered into a consulting arrangement with Strategic
Merchandising Associates, headed by Rick White, former president
of MLBP, and Adrian DeGroot, former president of NBAP.  They will
be heading up the MLS licensing and merchandising operation
through the inaugural '96 season (MLS News).
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