DeAndre Jordan Parts Ways With Relativity Jim Buss Remains Optimistic About Lakers Leonsis Weighing Wizards Practice Facility Spots Minding My Business: Hornets' Donna Julian Indy Approves Pacers' Practice Facility NBA Teams Turn To Analytics Firm Second Spectrum NBA Kings' Arena To Be Fully Solar Powered Stern Reportedly Urged To Run For N.Y. Mayor NBA Kings Push Back Opening Of Hotel Pistons' Season-Tix Renewals Nearing 90%
SBD/27/Sponsorships Advertising Marketing
ENDORSEMENT ROUND-UP: SHAQ IN CANADA; YOUNG PACKING A POP
Published February 27, 1995
"Basketball mania is gripping corporate Canada," writes Gayle MacDonald of the FINANCIAL POST. Following Air Canada's purchase of the Raptors' arena naming rights, Confectionary giant William Neilson Ltd. signed Shaquille O'Neal to a C$250,000 endorsement deal for its Mr. Big chocolate bar. The contract is the first and largest of its kind in Canada for an NBA athlete (FINANCIAL POST, 2/25). STEVE YOUNG: According to Frank Vuono, president of Integrated Sports Int'l, Steve Young's marketing rep, Young will soon endorse a beverage, a computer company and perhaps a video game (USA TODAY, 2/27).