SEC Title Game Audience Down MLB Distributes $77M In Playoff Pay A-B InBev's Busch Brand Gets Super Bowl Ad Chargers Have Contacted L.A. Coliseum Ferrell To Star In E-Sports Comedy Fox To Broadcast MLS Cup Final In VR Colts-Jets Gets 6.0 Overnight Rating For ESPN Anta, Klay Thompson Negotiating Contract Extension NFLPA Launches New Business Accelerator Cubs' Average Price For Season Tickets Will Rise
Home Depot, charged to manage and market the sale of Centennial Olympic Bricks has been relieved of its duties, ACOG announced Thursday. Home Depot only sold 60,000 of the bricks by the end of the holiday season. The company had projected that 2 million would be sold by spring. ACOG will take over the marketing of the bricks with a $2M ad and P.R. campaign. Home Depot still will manage brick orders, but will have little to do with marketing (Melissa Turner, ATLANTA CONSTITUTION, 2/24).
Sara Lee's Hanes division and Warner Bros. Consumer Products will team with the USOC to produce a line of cross-licensed Looney Tunes/Olympic sportswear. Sources said the line includes T-shirts, socks and sweats, available no earlier than this fall. Marketing support has not yet been finalized (Terry Lefton, BRANDWEEK, 2/27 issue).