Coyotes' Boynton On Leave Of Absence NCAA's Emmert Addresses Indiana Law NASL Expands Deal With ESPN Shock Doctor, McDavid To Merge Vikings Fans Can Buy Stadium Bricks Delaware North Adds Self-Ordering Kiosks Sharapova Launches Official Mobile App County, City Working On Chargers Stadium NCAA's Berst To Retire This Summer Adidas Aims To Grow Profits By 15% Annually
Home Depot, charged to manage and market the sale of Centennial Olympic Bricks has been relieved of its duties, ACOG announced Thursday. Home Depot only sold 60,000 of the bricks by the end of the holiday season. The company had projected that 2 million would be sold by spring. ACOG will take over the marketing of the bricks with a $2M ad and P.R. campaign. Home Depot still will manage brick orders, but will have little to do with marketing (Melissa Turner, ATLANTA CONSTITUTION, 2/24).
Sara Lee's Hanes division and Warner Bros. Consumer Products will team with the USOC to produce a line of cross-licensed Looney Tunes/Olympic sportswear. Sources said the line includes T-shirts, socks and sweats, available no earlier than this fall. Marketing support has not yet been finalized (Terry Lefton, BRANDWEEK, 2/27 issue).