SBD/27/Olympics

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  • HOME DEPOT DROPS THE BALL ON BRINK CAMPAIGN

         Home Depot, charged to manage and market the sale of
    Centennial Olympic Bricks has been relieved of its duties, ACOG
    announced Thursday.  Home Depot only sold 60,000 of the bricks by
    the end of the holiday season.  The company had projected that 2
    million would be sold by spring.  ACOG will take over the
    marketing of the bricks with a $2M ad and P.R. campaign.  Home
    Depot still will manage brick orders, but will have little to do
    with marketing (Melissa Turner, ATLANTA CONSTITUTION, 2/24).
    

    Print | Tags: Home Depot, Olympics
  • THE TAZMANIAN IZZY? HANES, WARNER BROS. SIGN ON WITH USOC

         Sara Lee's Hanes division and Warner Bros. Consumer Products
    will team with the USOC to produce a line of cross-licensed
    Looney Tunes/Olympic sportswear.  Sources said the line includes
    T-shirts, socks and sweats, available no earlier than this fall.
    Marketing support has not yet been finalized (Terry Lefton,
    BRANDWEEK, 2/27 issue).
    

    Print | Tags: Olympics, Sara Lee, Time Warner, USOC
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