Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Home Depot, charged to manage and market the sale of Centennial Olympic Bricks has been relieved of its duties, ACOG announced Thursday. Home Depot only sold 60,000 of the bricks by the end of the holiday season. The company had projected that 2 million would be sold by spring. ACOG will take over the marketing of the bricks with a $2M ad and P.R. campaign. Home Depot still will manage brick orders, but will have little to do with marketing (Melissa Turner, ATLANTA CONSTITUTION, 2/24).
Sara Lee's Hanes division and Warner Bros. Consumer Products will team with the USOC to produce a line of cross-licensed Looney Tunes/Olympic sportswear. Sources said the line includes T-shirts, socks and sweats, available no earlier than this fall. Marketing support has not yet been finalized (Terry Lefton, BRANDWEEK, 2/27 issue).