The ESPN Chilton Sports Poll surveyed 6,614 U.S. residents
over a 4-month+ period (10/4/94-2/13/95).  Respondents (age 12+)
were asked whether they have video game equipment or personal
computers in their homes, and, if so, whether they use them to
play sports video games.  "Fans" were identified by those who
placed themselves on a scale of 0-10, where zero is "not a fan at
all."  A "fan" is anyone who ranked themself between 1 and 10.


  
 
    
 
      
OWN 
        A PERSONAL

        COMPUTER?
    
    

    
 
      
USE 
        IT FOR SPORTS

        GAMES?
    
  
  
 
    
 
      
FAN
    
    
 
      
39%
    
    
 
      
FAN
    
    
 
      
40%
    
  
  
 
    
 
      
NON 
        FAN
    
    
 
      
32%
    
    
 
      
NON 
        FAN
    
    
 
      
17%
    
  
  
 
    
 
      
OWN 
        VIDEO GAME

        EQUIPMENT?
    
    
 
      
HAVE 
        ANY VIDEO

        SPORTS GAMES?
    
  
  
 
    
 
      
FAN
    
    
 
      
51%
    
    
 
      
FAN
    
    
 
      
70%
    
  
  
 
    
 
      
NON 
        FAN
    
    
 
      
36%
    
    
 
      
NON 
        FAN
    
    
 
      
42%
    
  

        
        Print | Tags: ESPN, The Back of the Book, Walt Disney
    

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21 1/2     0   21 5/8  24 1/8  18 3/4    1100
Cobra Golf     CBRA 34 1/2   -1/2  35      41 1/2  13 3/8  207700
Converse       CVE  11 3/8   +1/8  11 1/8  12 5/8   9 1/4   18300
Callaway Golf  ELY  34 5/8   +1/4  34 3/8  43 5/8  28 1/2  388900
Fila           FLH  21       +1/4  20 3/4  20 3/8  12 1/2   16200
Sport Supply   GYM  12 3/4   +1/4  12 5/8  18       9 1/4   29400
L.A. Gear      LA    4 1/8   -1/4   4 1/4   8 1/4   4 1/4  125700
Nike           NKE  72 1/2  +1     71 3/4  76 1/2  49 3/4  290000
Reebok         RBK  36 1/4   +1/4  36 1/4  40 1/4  28 3/8  374600
Russell Athl.  RML  30 3/8   -3/8  30 5/8  32 5/8  24       26200
Skybox         SKYB 12       +1/8  11 3/4  14 3/8   8 3/8   85800
Sportmart      SPMT  9 1/4     0    9 1/4  19 1/4   8 3/8   16900
Starter        STA   9 1/8   +1/2   9      15 1/2   6 1/4   63400
Topps          TOPP  5 7/8   +1/8   5 7/8   8       4 1/8  190900
Sports Auth.   TSA  18 3/8   +1/8  18 1/8  25      16 1/4  126800

     TODAY:  The NBA's Western Conference Through February 21.

      



  
 
    
 
      
'94 
        YEAR-TO-DATE
    
  
  
 
    
 
      
TEAM
    
    
 
      
HOME

        DATES
    
    
 
      
AVG.
    
    
 
      
TOTAL
    
    
 
      
%CAP
    
    
 
      
AVG

        TIX$
    
    
 
      
'93

        AVG.
    
    
 
      
TOTAL 
        ATTEND

        +/- FROM '93
    
  
  
 
    
SPUR
    
 
      
23
    
    
 
      
20,234
    
    
 
      
465,372
    
    
 
      
98%
    
    
 
      
$30 
        
    
    
 
      
21,568
    
    
 
      
- 
        30,688
    
  
  
 
    
JAZZ
    
 
      
28
    
    
 
      
19,726
    
    
 
      
552,316
    
    
 
      
99%
    
    
 
      
$30 
        
    
    
 
      
19,845
    
    
 
      
- 
        3,343
    
  
  
 
    
SUNS
    
 
      
27
    
    
 
      
19,023
    
    
 
      
513,621
    
    
 
      
100%
    
    
 
      
$38 
        
    
    
 
      
19,023
    
    
 
      
No 
        Change
    
  
  
 
    
KING
    
 
      
27
    
    
 
      
17,317
    
    
 
      
467,559
    
    
 
      
100%
    
    
 
      
$24 
        
    
    
 
      
17,317
    
    
 
      
No 
        Change
    
  
  
 
    
NUGG
    
 
      
26
    
    
 
      
17,171
    
    
 
      
446,446
    
    
 
      
100%
    
    
 
      
$21 
        
    
    
 
      
16,091
    
    
 
      
+ 
        28,071
    
  
  
 
    
MAVS
    
 
      
28
    
    
 
      
16,449
    
    
 
      
460,556
    
    
 
      
94%
    
    
 
      
$25 
        
    
    
 
      
12,726
    
    
 
      
+ 
        104,239
    
  
  
 
    
ROCK
    
 
      
24
    
    
 
      
15,589
    
    
 
      
374,124
    
    
 
      
94%
    
    
 
      
$37 
        
    
    
 
      
14,862
    
    
 
      
+ 
        17,440
    
  
  
 
    
SONI
    
 
      
25
    
    
 
      
15,184
    
    
 
      
379,600
    
    
 
      
85%
    
    
 
      
$35 
        
    
    
 
      
14,653
    
    
 
      
+ 
        13,284
    
  
  
 
    
WARR
    
 
      
24
    
    
 
      
15,025
    
    
 
      
360,600
    
    
 
      
100%
    
    
 
      
$29 
        
    
    
 
      
15,025
    
    
 
      
No 
        Change
    
  
  
 
    
TWOL
    
 
      
26
    
    
 
      
14,351
    
    
 
      
373,130
    
    
 
      
76%
    
    
 
      
$28 
        
    
    
 
      
18,065
    
    
 
      
- 
        96,552
    
  
  
 
    
LAKE
    
 
      
22
    
    
 
      
13,579
    
    
 
      
298,746
    
    
 
      
78%
    
    
 
      
$33 
        
    
    
 
      
12,882
    
    
 
      
+ 
        15,345
    
  
  
 
    
PORT
    
 
      
25
    
    
 
      
12,888
    
    
 
      
322,200
    
    
 
      
100%
    
    
 
      
$35 
        
    
    
 
      
12,888
    
    
 
      
No 
        Change
    
  
  
 
    
CLIP
    
 
      
20
    
    
 
      
8,345
    
    
 
      
166,916
    
    
 
      
52%
    
    
 
      
$26 
        
    
    
 
      
11,322
    
    
 
      
- 
        59,524
    
  
  
 
    
 
      
at 
        ANH
    
    
 
      
4
    
    
 
      
17,656
    
    
 
      
70,624
    
    
 
      
96%
    
    
 
      
$26 
        
    
    
 
      
n/a
    
    
 
      
n/a
    
  



-- ANH = The Arrowhead Pond at Anaheim