SBD/24/The Back Of The Book

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  • HOW MANY SPORTS FANS ARE PLUGGED INTO VIDEO GAMES?

         The ESPN Chilton Sports Poll surveyed 6,614 U.S. residents
    over a 4-month+ period (10/4/94-2/13/95).  Respondents (age 12+)
    were asked whether they have video game equipment or personal
    computers in their homes, and, if so, whether they use them to
    play sports video games.  "Fans" were identified by those who
    placed themselves on a scale of 0-10, where zero is "not a fan at
    all."  A "fan" is anyone who ranked themself between 1 and 10.
    OWN A PERSONAL
    COMPUTER?
    USE IT FOR SPORTS
    GAMES?
    FAN
    39%
    FAN
    40%
    NON FAN
    32%
    NON FAN
    17%
    OWN VIDEO GAME
    EQUIPMENT?
    HAVE ANY VIDEO
    SPORTS GAMES?
    FAN
    51%
    FAN
    70%
    NON FAN
    36%
    NON FAN
    42%

    Print | Tags: ESPN, The Back of the Book, Walt Disney
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21 1/2     0   21 5/8  24 1/8  18 3/4    1100
    Cobra Golf     CBRA 34 1/2   -1/2  35      41 1/2  13 3/8  207700
    Converse       CVE  11 3/8   +1/8  11 1/8  12 5/8   9 1/4   18300
    Callaway Golf  ELY  34 5/8   +1/4  34 3/8  43 5/8  28 1/2  388900
    Fila           FLH  21       +1/4  20 3/4  20 3/8  12 1/2   16200
    Sport Supply   GYM  12 3/4   +1/4  12 5/8  18       9 1/4   29400
    L.A. Gear      LA    4 1/8   -1/4   4 1/4   8 1/4   4 1/4  125700
    Nike           NKE  72 1/2  +1     71 3/4  76 1/2  49 3/4  290000
    Reebok         RBK  36 1/4   +1/4  36 1/4  40 1/4  28 3/8  374600
    Russell Athl.  RML  30 3/8   -3/8  30 5/8  32 5/8  24       26200
    Skybox         SKYB 12       +1/8  11 3/4  14 3/8   8 3/8   85800
    Sportmart      SPMT  9 1/4     0    9 1/4  19 1/4   8 3/8   16900
    Starter        STA   9 1/8   +1/2   9      15 1/2   6 1/4   63400
    Topps          TOPP  5 7/8   +1/8   5 7/8   8       4 1/8  190900
    Sports Auth.   TSA  18 3/8   +1/8  18 1/8  25      16 1/4  126800
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The NBA's Western Conference Through February 21.

    '94 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TOTAL
    %CAP
    AVG
    TIX$
    '93
    AVG.
    TOTAL ATTEND
    +/- FROM '93
    SPUR
    23
    20,234
    465,372
    98%
    $30
    21,568
    - 30,688
    JAZZ
    28
    19,726
    552,316
    99%
    $30
    19,845
    - 3,343
    SUNS
    27
    19,023
    513,621
    100%
    $38
    19,023
    No Change
    KING
    27
    17,317
    467,559
    100%
    $24
    17,317
    No Change
    NUGG
    26
    17,171
    446,446
    100%
    $21
    16,091
    + 28,071
    MAVS
    28
    16,449
    460,556
    94%
    $25
    12,726
    + 104,239
    ROCK
    24
    15,589
    374,124
    94%
    $37
    14,862
    + 17,440
    SONI
    25
    15,184
    379,600
    85%
    $35
    14,653
    + 13,284
    WARR
    24
    15,025
    360,600
    100%
    $29
    15,025
    No Change
    TWOL
    26
    14,351
    373,130
    76%
    $28
    18,065
    - 96,552
    LAKE
    22
    13,579
    298,746
    78%
    $33
    12,882
    + 15,345
    PORT
    25
    12,888
    322,200
    100%
    $35
    12,888
    No Change
    CLIP
    20
    8,345
    166,916
    52%
    $26
    11,322
    - 59,524
    at ANH
    4
    17,656
    70,624
    96%
    $26
    n/a
    n/a

    -- ANH = The Arrowhead Pond at Anaheim

    Print | Tags: NBA, Phoenix Suns, The Back of the Book, Utah Jazz
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