SBD/24/Sports Media

MEDIA NOTES

     Discounting NBC's first NBA telecast on Christmas Night,
ratings for NBA games are up 3% over last year's numbers.
Including the Christmas Night game, ratings are down 13% overall
(Rudy Martzke, USA TODAY, 2/24)....The Univ. of Maryland
announced a 4-year deal with Learfield Communications for radio
rights to its football and basketball broadcasts, worth $900,000
over the length of the deal (Baltimore SUN, 2/24)....WB network
programming on Chicago's WGN was delayed by a day once in January
because of a prior commitment to the Bulls.  The delay came
despite WB management's emphasis on keeping a regular schedule to
establish viewing habits (BROADCASTING & CABLE, 2/20).... TNT's
Craig Sager is doing a "Day in the Life" segment on Grizzlies' VP
of Basketball Ops/GM Stu Jackson.  The segment will air on an
upcoming TNT broadcast (Grizzlies).
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Related Topics:

Chicago Bulls, NBA, NBC, Media, TBS/TNT

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