World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years
Published February 24, 1995
Discounting NBC's first NBA telecast on Christmas Night, ratings for NBA games are up 3% over last year's numbers. Including the Christmas Night game, ratings are down 13% overall (Rudy Martzke, USA TODAY, 2/24)....The Univ. of Maryland announced a 4-year deal with Learfield Communications for radio rights to its football and basketball broadcasts, worth $900,000 over the length of the deal (Baltimore SUN, 2/24)....WB network programming on Chicago's WGN was delayed by a day once in January because of a prior commitment to the Bulls. The delay came despite WB management's emphasis on keeping a regular schedule to establish viewing habits (BROADCASTING & CABLE, 2/20).... TNT's Craig Sager is doing a "Day in the Life" segment on Grizzlies' VP of Basketball Ops/GM Stu Jackson. The segment will air on an upcoming TNT broadcast (Grizzlies).