A-B Departs As Team USA Sponsor MLS Wraps Up Media/Marketing Tour MLB Continues Collaboration With Mayors Ganassi Lands Credit One As Sponsor NAPA To Sponsor Rossi's IndyCar Ride Price Chopper To Sponsor Royals Under Armour Signs Fournette As Endorser TD Ameritrade Not Returning As USOC Sponsor Warriors Hold Lavish Arena Groundbreaking Bell, Zenkel Among NBC Sports Promotions
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CBS made it official yesterday, appointing Peter Lund to succeed Howard Stringer as President of the CBS Broadcast Group. Stringer announced yesterday that he is joining a new multimedia entertainment ventured formed by Pacific Telesis, Bell Atlantic and Nynex (Tim Jones, CHICAGO TRIBUNE, 2/24). Salomon Brothers media bond analyst Oren Cohen: "It's clear [CBS is] in trouble, but I'm not sure [Stringer's] resignation is really a signal that there's more trouble ahead" (ATLANTA CONSTITUTION, 2/24). TURNER: TBS Chair Ted Turner was sighted yesterday at NBC's headquarters where he met with NBC President Robert Wright, but according to John Durie of the N.Y. POST, "Turner's chances of winning control" of the network look "slimmer than ever." Durie notes the talks between Turner and TCI about buying Time Warner's 18% stake in TBS for about $1.2B (N.Y. POST, 2/24). "If successful, Turner would remove a powerful player who often has blocked his expansion plans" ( Charles Haddad, ATLANTA CONSTITUTION, 2/24).
Discounting NBC's first NBA telecast on Christmas Night, ratings for NBA games are up 3% over last year's numbers. Including the Christmas Night game, ratings are down 13% overall (Rudy Martzke, USA TODAY, 2/24)....The Univ. of Maryland announced a 4-year deal with Learfield Communications for radio rights to its football and basketball broadcasts, worth $900,000 over the length of the deal (Baltimore SUN, 2/24)....WB network programming on Chicago's WGN was delayed by a day once in January because of a prior commitment to the Bulls. The delay came despite WB management's emphasis on keeping a regular schedule to establish viewing habits (BROADCASTING & CABLE, 2/20).... TNT's Craig Sager is doing a "Day in the Life" segment on Grizzlies' VP of Basketball Ops/GM Stu Jackson. The segment will air on an upcoming TNT broadcast (Grizzlies).