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SBD/24/Sponsorships Advertising Marketing
NIKE HELPS RAISE AWARENESS OF HIV WITH NEW "JUST DO IT" AD
Published February 24, 1995
The latest of Nike's "Just Do It" ads, created by Wieden & Kennedy, features Ric Munoz, an L.A. road runner who has run 64 marathons since he learned he had the AIDS virus in '87. The 30- second ad, which began airing nationally this month, shows Munoz running through Malibu Canyon State Park in L.A. As the scenery changes, captions read in sequence: "Ric Munoz, Los Angeles; 80 miles every week; 10 marathons every year; HIV positive; Just Do It." W&K's Jim LeMaitre: "It's a way to say this is a great athlete, this isn't the end of the line for him, and having HIV is just one more thing in his day" (Gonzalez & Franzen, Portland OREGONIAN, 2/23).