SBD/24/Sponsorships Advertising Marketing

FORTUNE SURVEY RANKS THE "MOST ADMIRED" COMPANIES

     The current issue of FORTUNE lists 395 U.S. corporations on
a 1-10 index.  FORTUNE surveyed more than 10,000 business people
across America on eight different attributes about the leading
companies within their industry:  financial success,
innovativeness, quality of products, community responsibility,
etc.  The companies listed below either own the naming rights to
stadiums or arenas, or those which are top sports sponsors.
Companies are listed with their score and rank.  The top rated
company, Rubbermaid, received an 8.65 (FORTUNE, 3/6 issue).
STADIUM NAME SPONSORS         SPONSORS/SPORTS-RELATED
     Great Western  6.39/192       Coca-Cola           8.39/3
     Coors          6.38/196       Home Depot          8.24/5
     ARCO           6.34/202       Procter & Gamble    8.13/7
     GM             5.99/272       UPS                 8.05/9
     Delta          5.62/322       Gillette            7.91/12
     United         5.52/335       General Electric    7.84/14
     USAir          3.65/393       AT&T                7.68/19
     RCA            not rated      Disney              7.58/25
     America West   not rated      Nike                7.58/25
     Target         not rated      Shell               7.38/38
     Fleet/Shawmut  not rated      Goodyear            7.37/40
     CoreStates     not rated      Ford                7.32/44
     Arrowhead      not rated      Mobil               7.22/53
                                   Sara Lee            7.21/55
     MEDIA/ENTERTAINMENT           Federal Express     7.13/62
     Disney         7.58/25        PepsiCo             7.07/72
     Cap Cities/ABC 7.22/53        Chrysler            7.01/81
     Viacom         6.99/83        Xerox               7.00/82
     Time Warner    6.95/92        Anhesuer-Busch      6.93/95
     Turner         6.69/134       MCI                 6.90/98
     CBS            5.80/301       NationsBank         6.66/139
                                   Russell             6.58/156
                                   Texaco              6.51/169
                                   Philip Morris       6.34/202
                                   American Express    5.98/273
                                   IBM                 5.94/281
                                   Prudential          5.55/331
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