The current issue of FORTUNE lists 395 U.S. corporations on
a 1-10 index. FORTUNE surveyed more than 10,000 business people
across America on eight different attributes about the leading
companies within their industry: financial success,
innovativeness, quality of products, community responsibility,
etc. The companies listed below either own the naming rights to
stadiums or arenas, or those which are top sports sponsors.
Companies are listed with their score and rank. The top rated
company, Rubbermaid, received an 8.65 (FORTUNE, 3/6 issue).
STADIUM NAME SPONSORS SPONSORS/SPORTS-RELATED
Great Western 6.39/192 Coca-Cola 8.39/3
Coors 6.38/196 Home Depot 8.24/5
ARCO 6.34/202 Procter & Gamble 8.13/7
GM 5.99/272 UPS 8.05/9
Delta 5.62/322 Gillette 7.91/12
United 5.52/335 General Electric 7.84/14
USAir 3.65/393 AT&T 7.68/19
RCA not rated Disney 7.58/25
America West not rated Nike 7.58/25
Target not rated Shell 7.38/38
Fleet/Shawmut not rated Goodyear 7.37/40
CoreStates not rated Ford 7.32/44
Arrowhead not rated Mobil 7.22/53
Sara Lee 7.21/55
MEDIA/ENTERTAINMENT Federal Express 7.13/62
Disney 7.58/25 PepsiCo 7.07/72
Cap Cities/ABC 7.22/53 Chrysler 7.01/81
Viacom 6.99/83 Xerox 7.00/82
Time Warner 6.95/92 Anhesuer-Busch 6.93/95
Turner 6.69/134 MCI 6.90/98
CBS 5.80/301 NationsBank 6.66/139
Russell 6.58/156
Texaco 6.51/169
Philip Morris 6.34/202
American Express 5.98/273
IBM 5.94/281
Prudential 5.55/331
