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Sponsorships Advertising Marketing

A FEW WORDS WITH NFLP PRESIDENT SARA LEVINSON

     NFL Properties President Sara Levinson is interviewed in the
current issue of SPORTING GOODS BUSINESS.  Asked if NFL business
has been helped by the labor problems in other sports: "Well, if
it is a help, it's really a short term gain, and not something
that we see as good for business."  Levinson projected 5%
increase in retail sales over '94 totals.  On whether the
"softness" of the sports licensed market is a temporary
situation: "There are cycles in every business.  You always see
swings from one direction to the other, but the onus is really on
us to maintain that growth  and that puts an additional burden on
us to do things that may not have been necessary in easier
times."  Levinson noted that one area NFLP will focus on in '95
is their NFL Kids line which includes clothing and back to school
apparel (SPORTING GOODS BUSINESS, 2/95 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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