Hyundai Signs Four-Year Deal As NFL Auto Sponsor CAA NFL Agent Tom Condon Profiled Several Venues Considered For Temporary NFL Stay Experts Scoff At Proposal For Raiders' Stadium Bryant Makes Waves Appearing At "SNF" Shoot Opinions Differ On Brady Deflategate Testimony Jaguars Add New Seating Options Redskins Argue To Overturn Trademark Decision Brady Praised For Genuineness In Appeal Hearing San Diego Officials Meet With NFL In N.Y.
SBD/24/Sponsorships Advertising Marketing
A FEW WORDS WITH NFLP PRESIDENT SARA LEVINSON
Published February 24, 1995
NFL Properties President Sara Levinson is interviewed in the current issue of SPORTING GOODS BUSINESS. Asked if NFL business has been helped by the labor problems in other sports: "Well, if it is a help, it's really a short term gain, and not something that we see as good for business." Levinson projected 5% increase in retail sales over '94 totals. On whether the "softness" of the sports licensed market is a temporary situation: "There are cycles in every business. You always see swings from one direction to the other, but the onus is really on us to maintain that growth and that puts an additional burden on us to do things that may not have been necessary in easier times." Levinson noted that one area NFLP will focus on in '95 is their NFL Kids line which includes clothing and back to school apparel (SPORTING GOODS BUSINESS, 2/95 issue).