Redskins Still Silent On Cooley's Comments Former NFLPA Exec Dir Ed Garvey Passes Away NFL Optimistic On Expanded Mexico Presence Podcast With SB Committee Chair Ric Campo Raiders Securing Bank Financing For Vegas Stadium? Most Dolphins Season-Ticket Prices Will Not Change Lions Want To Host Another Super Bowl Redskins Analyst: Is McCloughan Drinking Again? L.A. Chargers Unveil Season-Ticket Prices NFL Promotes Inclusion With New Ad
SBD/24/Sponsorships Advertising Marketing
A FEW WORDS WITH NFLP PRESIDENT SARA LEVINSON
Published February 24, 1995
NFL Properties President Sara Levinson is interviewed in the current issue of SPORTING GOODS BUSINESS. Asked if NFL business has been helped by the labor problems in other sports: "Well, if it is a help, it's really a short term gain, and not something that we see as good for business." Levinson projected 5% increase in retail sales over '94 totals. On whether the "softness" of the sports licensed market is a temporary situation: "There are cycles in every business. You always see swings from one direction to the other, but the onus is really on us to maintain that growth and that puts an additional burden on us to do things that may not have been necessary in easier times." Levinson noted that one area NFLP will focus on in '95 is their NFL Kids line which includes clothing and back to school apparel (SPORTING GOODS BUSINESS, 2/95 issue).