SBD/24/Sponsorships Advertising Marketing

A FEW WORDS WITH NFLP PRESIDENT SARA LEVINSON

     NFL Properties President Sara Levinson is interviewed in the
current issue of SPORTING GOODS BUSINESS.  Asked if NFL business
has been helped by the labor problems in other sports: "Well, if
it is a help, it's really a short term gain, and not something
that we see as good for business."  Levinson projected 5%
increase in retail sales over '94 totals.  On whether the
"softness" of the sports licensed market is a temporary
situation: "There are cycles in every business.  You always see
swings from one direction to the other, but the onus is really on
us to maintain that growth  and that puts an additional burden on
us to do things that may not have been necessary in easier
times."  Levinson noted that one area NFLP will focus on in '95
is their NFL Kids line which includes clothing and back to school
apparel (SPORTING GOODS BUSINESS, 2/95 issue).
Return to top

Related Topics:

NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug