"TNF" Ratings Down For Titans-Jags Rams' Move To L.A. Unlikely For '15 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears Hallmark's Keepsake Ornaments Include Pro Athletes Mara Thinks NFL Got It Right With Conduct Policy
SBD/24/Sponsorships Advertising Marketing
A FEW WORDS WITH NFLP PRESIDENT SARA LEVINSON
Published February 24, 1995
NFL Properties President Sara Levinson is interviewed in the current issue of SPORTING GOODS BUSINESS. Asked if NFL business has been helped by the labor problems in other sports: "Well, if it is a help, it's really a short term gain, and not something that we see as good for business." Levinson projected 5% increase in retail sales over '94 totals. On whether the "softness" of the sports licensed market is a temporary situation: "There are cycles in every business. You always see swings from one direction to the other, but the onus is really on us to maintain that growth and that puts an additional burden on us to do things that may not have been necessary in easier times." Levinson noted that one area NFLP will focus on in '95 is their NFL Kids line which includes clothing and back to school apparel (SPORTING GOODS BUSINESS, 2/95 issue).