Goodell Addresses NFL's Domestic Violence Policy CBS Leads NFL Week 7 Overnights NFL Owners Agree Not To Extend Ticketing Deals Microsoft Attempts To Improve NFL Tablet's Reputation NFL Pregame Shows Cover Josh Brown NFL Reopens Investigation Into Giants' Josh Brown CBS/NFL Net See Sharp Drop For "TNF" Roger Goodell Addresses Dip In NFL Ratings MillerCoors Brings Back '80s Madden Ad Google OTT May Have CBS' NFL Games
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A FEW WORDS WITH NFLP PRESIDENT SARA LEVINSON
Published February 24, 1995
NFL Properties President Sara Levinson is interviewed in the current issue of SPORTING GOODS BUSINESS. Asked if NFL business has been helped by the labor problems in other sports: "Well, if it is a help, it's really a short term gain, and not something that we see as good for business." Levinson projected 5% increase in retail sales over '94 totals. On whether the "softness" of the sports licensed market is a temporary situation: "There are cycles in every business. You always see swings from one direction to the other, but the onus is really on us to maintain that growth and that puts an additional burden on us to do things that may not have been necessary in easier times." Levinson noted that one area NFLP will focus on in '95 is their NFL Kids line which includes clothing and back to school apparel (SPORTING GOODS BUSINESS, 2/95 issue).