Ross Wants To Pay For Stadium Upgrade Lambeau Field Expansion Cost Rises $25M Lions Ownership Staying In Ford Family Jets Hire Ian Lasher; Brian Matthews Joins NFL Bills Raise Season-Ticket Prices Questions Arise On Soldier Field Expansion Lions' Suh Could Negotiate Own Contract Jags Unveil '14 Season-Ticket Campaign Chicago Exploring Soldier Field Expansion Bills Move Toronto Game Back To Buffalo
Upcoming Conferences and Events
SBD/24/Sponsorships Advertising Marketing
A FEW WORDS WITH NFLP PRESIDENT SARA LEVINSON
Published February 24, 1995
NFL Properties President Sara Levinson is interviewed in the current issue of SPORTING GOODS BUSINESS. Asked if NFL business has been helped by the labor problems in other sports: "Well, if it is a help, it's really a short term gain, and not something that we see as good for business." Levinson projected 5% increase in retail sales over '94 totals. On whether the "softness" of the sports licensed market is a temporary situation: "There are cycles in every business. You always see swings from one direction to the other, but the onus is really on us to maintain that growth and that puts an additional burden on us to do things that may not have been necessary in easier times." Levinson noted that one area NFLP will focus on in '95 is their NFL Kids line which includes clothing and back to school apparel (SPORTING GOODS BUSINESS, 2/95 issue).