Braves' Naming-Rights Deal Worth $10M Annually Sources: NYC FC Eyes Aqueduct Area Mickelson To Design Calgary Golf Course Facility Notes SunTrust Buys Braves Ballpark Naming Rights Red Wings To Unveil Latest Drawings Of New Arena NFL Supports Commission Of HOF Village 49ers Look To Improve Traffic Flow At Levi's Michigan Proposes $168M Facilities Project Royal Farms Gets Naming Rights To Balt. Arena
Upcoming Conferences and Events
STATE OF THE ARENAS: ARROWHEAD POND OF ANAHEIM
Published February 24, 1995
The Arrowhead Pond of Anaheim is home to the Mighty Ducks and secondary home for the Clippers, who will play six games in Orange County in '94-95. The Clippers average 17,656 at the Pond, but only 8,345 at the L.A. Sports Arena, where they play the majority of their games. While there has been talk that the Clippers would benefit from a move to Anaheim, the team would have no control over advertising and luxury seating, both controlled by the Ducks. ARENA: The Arrowhead Pond, Anaheim, CA. TENANTS: Mighty Ducks of Anaheim, L.A. Clippers (6 games). AGE: Opened June 19, 1993. OWNERSHIP: City of Anaheim. MANAGEMENT: Ogden Facility Management. COST: $120M, paid through sale of bonds by the city. CAPACITY: 17,174 for hockey, 18,200 for basketball. LUXURY SEATS: 84 luxury suites that can accommodate 10-14 people cost $69,000-99,000 a year. Boxes leased on 3-, 5- and 7-year agreements. Ducks tickets and preferred parking are included. Ducks and Ogden split first $10M in luxury box revenue. After $10M, the team receives 45%, Ogden 55%. NAMING RIGHTS: Arrowhead Water Co. has leased the naming rights for $1M-$1.5M a year for 5 years. Ogden receives $500,000 of the fee, Disney receives the rest. CONCESSIONS: Ogden Entertainment Services controls operations, team receives 22.5% of gross concession revenue. ADVERTISING: Ducks control and receive all hockey-related advertising revenue. Ogden and team split all remaining advertising 50/50. PARKING: Ogden controls, team receives 42.5% of parking revenue, Ogden receives 42.5%, City receives 15%. For Clippers and other events, the city and Ogden split revenue. GAME-DAY: Ogden responsible for employees. LEASE: Multi-year contract, figures not available. MAINTENANCE: Ogden is responsible for maintenance. RENT: Ducks pay rent equal to 7.5% of ticket receipts. (Sources: John Nicoletti, P.R. Manager for the Pond; "Inside the Ownership of Professional Sports Teams," by Much & Friedman).