Carson NFL Backers File For Ballot Phoenix To Add Tire Barriers For Races Lightning Unveil Plans For Amalie Arena Kings Plaza Sculpture Reaction Mixed Chicago Mayor Rejects Cubs' Renovation Requests Facility Notes Arizona State Alters Sun Devil Stadium Remodel Real Salt Lake Reaches Deal For USL Stadium Crew Signs First Stadium Naming-Rights Deal Chargers Fans Vocal At Stadium Forum
Upcoming Conferences and Events
RAPTORS NEW ARENA READY FOR TAKEOFF WITH AIR CANADA
Published February 24, 1995
The Raptors will announce today that "they have sold the name rights to their new arena" to Air Canada (Neil Campbell, Toronto GLOBE AND MAIL, 2/24). The deal is reportedly worth C$20M over a 20-year span and is "believed to be the most money ever paid for a title sponsorship in Canada." The airline could also serve as the Raptor's charter carrier. According to an Air Canada source, the "appeal" to Air Canada Chair Hollis Harris "is clear" -- he is an American, and "several of his U.S. competitors have become title sponsors." For example, America West in Phoenix, United Center in Chicago, and USAir Arena in Landover, MD (Craig Daniels, TORONTO SUN, 2/24).