SBD/23/Sports Media

MEDIA NOTES

     Viacom's '94 gross earnings rose to $608M last year, up from
$385M in '93.  However, the company lost $50M in the 4thQ of '94
and had a drop in '94 net earnings of 48% to $89M.  The $17B
acquisitions of Blockbuster and Paramount were "blamed" by
company officials for the drop (USA TODAY, 2/23)....Former umpire
Steve Palermo, who left the game after being crippled in a Dallas
shooting, was added to the Yankees' MSG broadcast crew (N.Y.
DAILY NEWS, 2/23).... Rating results are in for the first two
events of NBC's five-meet track & field series.  The Millrose
Games on February 3 earned a 2.2, the Reno Air Games of February
10 earned a 2.1.  Track officials before the tour said they would
be "ecstatic" with ratings above 3.0.  NBC Sports spokesperson Ed
Markey: "The numbers don't have us turning cartwheels, but
they're pretty darn good for something new" (USA TODAY, 2/23)
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