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BASEBALL HELD HOSTAGE -- PART II: TBN'S SURVIVAL WATCH
Published February 23, 1995
Phillies President Bill Giles told USA TODAY's Rudy Martzke that he's "confident" the regular players will be back on the field by the time The Baseball Network is scheduled to have its first telecast -- the July 11th All-Star Game. But Martzke notes that the TBN "will fall short" of the two-year goal of $330M in ad sales. Giles: "There will be a decision by [MLB] in August on the future of The Baseball Network. All of us on the TV board want to continue the venture. But there are rumors on the street about interest from Fox and CBS, although we've not heard from them." If the owners decide to reopen the TV deal, ABC and NBC would have an "exclusive 60-day negotiating period" to construct deals. But Martzke notes the "lure of Fox's or CBS's money might be too strong" (USA TODAY, 2/23).
