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  • A LITTLE HEINZ ON YOUR MELLON?

         Carnegie Mellon University's current $2M ownership stake in
    the Pirates is supported by funds from the Heinz Co. and the
    Richard King Mellon Foundation, according to the current issue of
    the PITTSBURGH BUSINESS TIMES.  According to Heinz spokesperson
    Debbie Foster, the company's anonimous role is due to the fact
    the corporation "is not interested in establishing a high profile
    as a team owner or as a participant in current negotiations to
    sell the Pirates."  However, both Heinz and Mellon "may want to
    retain ownership stakes in the Pirates if the team is sold."
    Foster added that Heinz also did not "want to create a perception
    that it was straying from its main business."  Foster: "We're not
    trying to diversify into sports marketing" (Suzanne Elliott,
    PITTSBURGH BUSINESS TIMES, 2/26 issue).
         RIGAS-MORTIS?  Adelphia Communications Chair John Rigas, the
    "would-be-owner" of the Pirates, is "still confident" he will
    finalize a deal for the team in the face of recent competition.
    Rigas, who has said he would be willing to add partners to his
    group to increase his offer:  "I'd rather have an exclusive.  But
    the owners are doing what they think best."  Rigas says his bid
    has climbed to $112.15M for the team, including repayment of a
    $20M loan taken out by the owners to Pittsburgh's Urban
    Redevelopment Authority and $7M in interest.  Rigas: "We're very
    close.  Each and every week, something positive happens and we're
    not discouraged" (PITTSBURGH BUSINESS TIMES, 2/26 issue).
    

    Print | Tags: Franchises, Pittsburgh Pirates
  • BASEBALL TEAMS TURNING TO DIFFERENT MARKETING CAMPAIGNS

         The Brewers are "turning to the future in marketing their
    1995 season tickets."  The team is making available to TV
    stations around Milwaukee a 30-second public service commercial
    that "doesn't talk about expectations on the field this season or
    the players likely to be stars, the kind of things they promoted
    in past years."  Instead, the video shows the newest stadiums
    around the league -- Oriole Park at Camden Yards, Jacobs Field,
    and The Ballpark at Arlington.  The next scene is "that familiar
    rendering" of the proposed $223.5M stadium the team wants
    constructed.  Then the message -- "Share the dream of a new
    stadium.  Support baseball for Wisconsin.  Buy your 1995 season
    tickets today" (Daniel Hanley, MILWAUKEE JOURNAL, 2/22).
         BRAVES ON FILM:  Turner Sports President Harvey Schiller and
    Braves President Stan Kasten met the media this week to discuss
    the team and TBS's plans for '95.  Among the different plans
    under consideration:  Producing a movie in conjunction with TBS
    about the "unprecedented upcoming season" (Henry Unger, ATLANTA
    CONSTITUTION, 2/22).
    

    Print | Tags: Atlanta Braves, Franchises, Milwaukee Brewers, TBS/TNT, Time Warner
  • IS DISNEY'S EISNER READY TO WADDLE OFF INTO THE SUNSET?

         In his column in this morning's TORONTO STAR, Bob McKenzie
    speculates that a departure from Disney by company chairman
    Michael Eisner could mean an ownership-change for the Mighty
    Ducks.  According to McKenzie, "it is obliquely suggested" in the
    March issue of ESQUIRE that "Eisner may be contemplating new
    career opportunities."  MacKenzie suggests Disney's purchase of
    the Ducks was "for no other reason than Eisner's interest in the
    game itself and, perhaps to a lesser extent, the business of
    hockey. ... If the rumors come to fruition and Eisner ceases to
    run Disney, will the impetus be there for the corporation to stay
    in the NHL?"  Also suggested: Disney could sell or give Eisner
    the team as a going-away present (TORONTO STAR, 2/23).
         POWER PLAY:  Since Disney's stock fell to 39 3/8 in November
    following Eisner's heart bypass surgery, the unexpected death of
    Disney President Frank Wells and slumping attendance figures at
    its parks, the company has "rebounded with a mighty roar."
    Disney stock rose to 53 on Wednesday after the company announced
    an unspecified "multimedia venture" with Southern Bell, Ameritech
    and SBC Communications (REUTERS/MIAMI HERALD, 2/22).
    

    Print | Tags: Franchises, NHL, Walt Disney
  • SILVER BULLETS HOST MEDITERRANEAN TRYOUTS

         The owners of the Silver Bullets women's professional
    baseball team will hold two tryouts for their Mediterranean
    Baseball League, a six-team league for women that will start play
    this summer in Spain, France, and Italy.  The six teams will
    consist of 20 players each, and will run from mid-June through
    August.  Each player will be paid a salary, plus housing and
    meals for the season (Silver Bullets).
    

    Print | Tags: Franchises
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