SBD/22/Sports Media

MIDWEST GROUP SEEKS TO START NEW NATIONWIDE RADIO NETWORK

     A WI investor group is trying to raise $4M to start a
nationally syndicated sports radio network this summer.  The new
venture, SportsAmerica Radio Network, would provide an array of
sports programming akin to ESPN, according to organizers of the
venture.  Rather than forcing an affiliate to choose between
SportsAmerica Radio Network and ESPN Radio, the company proposes
to enable affiliates to run programs from both.  The "backbone"
of the network will be the "stable of broadcasters it expects to
employ," including former CBS NFL analyst Irv Cross, former
Packers announcer Ray Scott, NBC and Rockies broadcaster Charlie
Jones and Fox's Kevin Harlan among others.  The network will sign
up 25-35 stations by the time it starts, and expects to enroll up
to 200 stations by its third or fourth year (Lee Bergquist,
MILWAUKEE SENTINEL, 2/20).
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