Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage NHL Rangers' Sather Passes GM Torch To Gorton Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Bettman, Coyotes Deny N.Y. Post Report
Published February 22, 1995
CBS' ratings for college basketball are averaging 2.9, down slightly from last year. This past weekend, UConn-Villanova received a 2.4 and 6 share. The game lost out to both of ABC's Saturday offerings, the Pro Bowlers Tour (3.3/9 share) and Wide World of Sports (4.0/10), as well as NBC's golf coverage (2.5/8). Milton Kent offers a theory: "The glut of games simply has diluted the market by the time CBS gets on the air Saturdays and Sundays" (Baltimore SUN, 2/22)....The Family Channel is broadening its sponsorship of NASCAR Winston Cup by developing a weekly half-hour program titled "RaceWeek." Airing Fridays at 11:00pm and Saturdays at 11:30am, "RaceWeek" will debut March 10 (Family Channel)....In Dallas, John Kirkpatrick examines TCI's move into the Dallas cable community. In '88, TCI did not control any cable systems in the area. But if TCI succeeds in buying systems in Ft. Worth and other cities, TCI would serve close to 580,000 subscribers, making Dallas-Ft. Worth the MSO's largest market (DALLAS MORNING NEWS, 2/21). In other TCI news, a report in this morning's WALL STREET JOURNAL notes that a consortium of companies that includes TCI is emerging as a serious bidder for the cable systems of Sammons Enterprises. Sammons controls some 78 cable systems scattered in 18 states (WALL STREET JOURNAL, 2/22)....The U.S. House voted to repeal a tax break favoring minority broadcasters, potentially dooming Viacom's planned $2.3B cable TV sale to a minority controlled company. The bill still has to pass the Senate (WALL STREET JOURNAL, 2/22)....Fox's NHL promos began running this week during the network's prime time shows. The 30-second spots feature NHL stars explaining some of the rules of the game (Steve Zipay, N.Y. NEWSDAY, 2/20).